Content Hub

We’ve made a study of nearly fifty major finance and FinTech companies which have been making use of content marketing, for the purposes of link building or gaining press coverage in order to track the most successful, and the trends which guided their creation. This included 220 pieces of content and over 2750 backlinks created over the past five years, and featured five of Kaizen’s clients, for whom we have produced some of the pieces of content.

We found the top 700 UK ecommerce sites, based on their estimated monthly traffic as provided by SimilarWeb. For each, we analysed them using Google’s PageSpeed Insights API, checked their page size and loading time on Pingdom, and verified their HTTP protocol. From this, we found the following data and used it to determine which websites are best optimised for speed.

We have conducted a study of over 2300 pieces of finance content, from leading brands such as Aviva, CompareTheMarket, , and more – to find out what makes any given piece of content successful. This study focuses on the URL Rating, Number of Referring Domains, and Number of Social Shares of each niche within finance content, such as gender or travel. We did this to get an insight into the actual SEO impact of creative choices in content creation, and to identify whether on-brand or off-brand finance content is the best strategy for a brand.

We have conducted a study of nearly 2000 pieces of travel content, including infographics, interactive tools and guides, videos, influencer-written articles, and more – to find out what makes any given piece of content successful. This study focuses on the URL Rating, Number of Referring Domains, and Number of Social Shares of each piece, format, and content title style. We did this to get an insight into the actual SEO impact of creative choices in content creation, and to identify the most successful travel pieces in terms of traditional SEO statistics.

We conducted our own research into what the constantly changing and evolving world of content marketing will look like in the future. Featuring case study data on mediums such as live video, virtual reality and progressive web apps, the findings reveal the next steps that you should be considering for your content marketing strategy.

We’ve made a study of nearly fifty major finance and FinTech companies which have been making use of content marketing, for the purposes of link building or gaining press coverage in order to track the most successful, and the trends which guided their creation. This included 220 pieces of content and over 2750 backlinks created over the past five years, and featured five of Kaizen’s clients, for whom we have produced some of the pieces of content.

We found the top 700 UK ecommerce sites, based on their estimated monthly traffic as provided by SimilarWeb. For each, we analysed them using Google’s PageSpeed Insights API, checked their page size and loading time on Pingdom, and verified their HTTP protocol. From this, we found the following data and used it to determine which websites are best optimised for speed.