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The “Scary” Changes that Will Influence How You Perform SEO

The “Scary” Changes that Will Influence How You Perform SEO

Last month, I sat with Monika Komar from PerformanceIn to discuss the latest trends in SEO. We discussed voice search, artificial intelligence and application programming interfaces (API) as just a few of the things marketers need to mindful of in their SEO Strategies moving forward.

Our main point of discussion was how Google is going to progressively send less traffic to websites; it wants to keep users on its own site because the tech giant is investing more in its own vertical search, brands will get visibility from being attributed answers on Google and traffic a result of deeply integrating their mobile apps.

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Pete Campbell

Pete Campbell started building websites from his bedroom at age 14. After a few years of honing his skills in the industry, Pete founded what we now know as Kaizen. What started as a one-person business run from Pete’s one-bed flat in Dalston has skyrocketed into an award-winning industry trailblazer and one of the UK’s top 50 tech companies as awarded by Deloitte.

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