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February Spotlights

February Spotlights

OUR STRATEGY

This month, our spotlight is on campaigns that used different formats to creatively tell a story whilst gaining coverage and reach in top-tier media.

Check out our top 3 campaigns below to see how we’ve driven results for our clients using a mix of campaign types, including tip-led content, interactive brainteasers and seasonal reactive campaigns. 

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Pancake Day Reactive

We spotted an opportunity for Petsure to educate the public in the run-up to Pancake Day by sharing tips on keeping our furry friends safe whilst enjoying the treats Shrove Tuesday offers. To help inform the public, we consulted with experts to create a reactive piece of content that outlined what foods are safe for dogs and which ones to avoid.

See more here

Key Learnings:

  • The expert commentary contained useful information for dog owners and was tied to a seasonal event, helping us get media coverage
  • We were timely with our outreach, starting the campaign approximately two weeks before Pancake Day – this allowed journalists to have their coverage prepared well in advance.

Coverage Highlights:

Bournemouth Echo, Northern Echo, Oxford Mail

In Numbers: 

  • 66 pieces of coverage
  • 63 links

 

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The Best UK Cities for First-Time Buyers

Buying your first home is an exciting milestone, but with so many factors to consider, it can be overwhelming to know where to start. We conducted extensive research for The Co-operative Bank to identify the best UK cities for first-time homebuyers. We combined a range of important factors including average house prices, crime rates, traffic, and life satisfaction scores, to produce an easy-to-digest index that will help first-time buyers make informed decisions about their investment.

See more here

Key Learnings:

  • The inclusion of strong and relevant data points helped win trust and bring authority to the piece.
  • Regional data is key for expanding the outreach strategy and targeting more niche publications with hyper-relevant data.
  • House prices/getting on the property ladder is a topical subject in the press, allowing us to attract attention from journalists more easily.

Coverage Highlights:

This is Money, Lancashire Evening Post, Chronicle Live 

In Numbers:

  • 21 pieces of coverage
  • 13 links 
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EV Flat Battery Brainteaser

Regularly checking the battery level is crucial for electric vehicle owners to ensure smooth journeys and avoid any surprises while on the road. We created a fun brainteaser for The Electric Car Scheme challenging the public to find the flat battery. Using a simple, fun concept to convey an important message helped us educate the general public and gain reach in top-tier publications.

See more here

Key Learnings:

  • We used headlines that address the audience directly, such as ‘YOU’, to capture their attention and enhance engagement.
  • Brainteasers and games can be a great way to engage the general public, so don’t hesitate to use them.

Coverage Highlights:

Vogue, Times of India, The Sun, Mirror

In Numbers:

  • 18 pieces of coverage
  • 13 links

Like what you see? 

Contact us now and find out how we can take your brand to the next level.

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Bianca Avelar

Bianca joined Kaizen in 2023 as a Marketing & Culture Assistant. From managing our social media channels to devising internal marketing strategies, she supports all marketing needs.

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