Search
PR
AI
Social
We’re running a rel=”nofollow” experiment
Since March 2020, Google is allegedly now seeing the rel=”nofollow” tag as a signal rather than a clear directive to not crawl, index and judge a sites rankings accordingly. So, we’ve decided to figure out what’s really going on and have made 2 websites in which for one will receive nofollow only backlinks, and the […]
Pete Campbell
Chair, Founder & Strategy Director
Share
this article
Since March 2020, Google is allegedly now seeing the rel=”nofollow” tag as a signal rather than a clear directive to not crawl, index and judge a sites rankings accordingly. So, we’ve decided to figure out what’s really going on and have made 2 websites in which for one will receive nofollow only backlinks, and the other, follow backlinks.
We’ll be sharing the results in due course and for now, this post literally exists to serve as two backlinks to the content.
Digital PRKaizen Quarterly Spotlight Campaigns: May – July
AI VisibilityDon’t Fear The Bots – Why AIO Can’t Rank Without You
Digital PR54% of Leaders Want to Expand AI more in PR – Here’s What to Consider
E-CommerceWhat AIOs and LLMs mean for Digital PRs?
E-CommerceWhy Every E-Commerce Brand Should Be Selling On TikTok
IGEverything You Need To Know about Instagram’s ‘Reposts’
InstagramSocial Media: Updates & Trends from July 2025
Ai OverviewsAI Overviews and Scam Risks, What Every Brand Needs to Know
AI10 Things You Need to Know About Google’s July 2025 AI Mode Update
AI VisibilityOpenAI Plans to Monetise ChatGPT Commerce: What It Means for Search, SEO and AI Visibility
