Specialist SEO Agency
We provide bespoke, data-led solutions that send your searchability through the roof.
We only work with brands we believe in
What can we do for you?
integrated off-site SEO
Along with all the technical and on-site SEO needed to ensure growth online – our team excels in off-site SEO, leveraging our Digital PR expertise to craft campaigns that boost rankings for broad search terms and drive sustainable growth for our clients in the long-term.
Performance content creation
Our bespoke approach to planning client campaigns focuses on producing high-quality, keyword-targeted content that not only attracts visitors but also engages and converts them, leading to sustained growth and success for your business.
Future proof seo strategies
We ensure that our clients can climb past competitors and maintain top search rankings as the industry changes. By working hard to demonstrate both the immediate value of SEO and the long-term effect, we continually innovate and adapt – positioning clients for long-term success in an ever-evolving digital market.
Beat Google's Algorithm
Search engines, particularly Google, frequently update their algorithms, impacting how websites are ranked. We empower our clients to excel in their industry using white hat techniques that prioritise sustainability and long-term success.
SEO SERVICES
international SEO
Our International SEO team ensure that your website is fit for audiences around the world. We tailor your SEO strategy to target specific countries and languages, helping you reach and resonate with international markets. From localised keyword research to ‘hreflang’ tags, we’ve got you covered.
E-Commerce SEO
At Kaizen we’re all about boosting your visibility and your sales. We optimise your product pages, improve site structure, and enhance user experience to make sure your products are easy to find and impossible to ignore.
SEO for Amazon
We specialise in boosting your Amazon listings to help you stand out from the competition. From keyword optimisation to compelling product descriptions, we make sure your products rank highly and attract more buyers for your brand.
Future-Proof SEO
SEO is always evolving, and we make sure you stay ahead of the curve. As an organic digital growth agency we equip ourselves with the tools needed to easily adapt to algorithm changes and quickly respond to industry trends. We build strategies for the long-term, refining them along the way to ensure sustained growth that will last.
Our SEO Agency
Our Process
We begin our SEO process by thoroughly understanding our client’s industry vertical and identifying the specific opportunities available within their market. This involves conducting in-depth research to analyse the competitive landscape, target audience behaviour, and current search trends.
By gaining a comprehensive understanding of the client’s unique challenges and potential growth areas, we can set realistic and achievable SEO targets. This foundational knowledge ensures that our strategies are bespoke to the client’s needs, maximising the effectiveness of our efforts and setting the stage for long-term success in improving search rankings and driving organic traffic.
Once we have benchmarked performance and understand the opportunities for SEO growth, our team creates a customised strategy tailored to the client’s specific needs and goals. This strategy encompasses a comprehensive plan that includes on-site optimisation, high-quality content creation, targeted link-building, and ongoing performance monitoring.
By focusing on these key areas, we ensure that every aspect of the client’s SEO is optimised for maximum impact. Our goal is to drive sustained organic growth, improve search engine rankings, and enhance the overall online presence of the client, leading to long-term success and a competitive edge in their industry.
Our specialist SEO strategies have consistently led to improved rankings for our clients, positioning them prominently in search engine results. This enhanced visibility has significantly boosted customer acquisition, as more potential customers discover their products and services online.
As a result, our clients have experienced tremendous growth, with increased website traffic translating into higher conversion rates and revenue. By continuously refining our approach based on data-driven insights and industry trends, we ensure sustained success and a competitive edge for our clients in what can be a challenging digital space.
Fancy a chat? Get in touch.
CASE STUDIES
SEO
Peldon Rose
Peldon Rose underperformed for key service terms, including ‘office interior design'. We identified keyword cannibalisation and improvements to local SEO optimisation and implemented a strategy to overcome this.
SEO
Capital on Tap
Capital on Tap is a Credit Card company that specialises in helping small businesses to manage their spending, access funding, earn cash back and enjoy special offers and rewards.
SEO
Vonage
Learn how we worked with Vonage over three years to deliver an SEO strategy that helped boost their rankings and increase their organic traffic.
NEWS & VIEWS
SEO: FAQS
Across clients, SEO support involves optimising your website and content to improve visibility in search engine results. This includes keyword research, on-page optimisation (meta data tags, headings, and content), off-page strategies (link building and social media), and technical SEO (ensuring the website is crawlable and user-friendly). The goal is to increase organic traffic, enhance online presence, and drive conversions for the your business.
SEO is formed of three core pillars, Technical SEO, On-page SEO and Off-page SEO. Technical SEO looks at the technical performance and health of the site, ensuring the site is well optimised for indexing, crawlability and site speed. On-page SEO focusses on content relevancy and quality, where keyword optimisation, content structure and on-page copy help search engines better understand the context of your page. Off-page SEO relies on developing and building site authority through Digital PR and other link building strategies. All of these components work together to boost website rankings in search engine results and attract targeted traffic effectively.
Investing in SEO can yield significant ROI by increasing organic traffic, which can often lead to higher conversion rates. It helps businesses reduce reliance on paid advertising, thus lowering customer acquisition costs over time. Effective SEO strategies can also enhance brand credibility and visibility, attracting more qualified leads and improving long-term sustainability. Tracking metrics like keyword rankings, organic traffic growth, and conversion rates can demonstrate the tangible returns from SEO investments, making it a valuable long-term strategy for business growth.
Visit the ‘Our Work’ section of our website to see SEO client case studies from various different sectors. We also share our thoughts on brands that are doing SEO really well here.
There are a number of different free and paid for SEO tools you can use to help optimise your site. Depending on your goal, the following will provide a great basis for SEO analysis and optimisation; Ahrefs for backlink analysis and keyword research, SEMrush for competitive analysis and site audits, Google Search Console for performance insights and indexing status, Screaming Frog for technical analysis and site audits, and Google Analytics for traffic and user behavior analysis. These tools provide essential features to improve website visibility and performance in the SERPs. Access all our FREE resources here.