Search
PR
AI
Social
Managing Director
Want to know more? We're flattered.
We’re always happy to share more about our process, people, and our results. Connect with us to see how we can help your brand master the ‘Search-Verse™’.
Kaizen by name,
Kaizen by nature.
We’re a future-facing digital marketing agency rooted in the Japanese philosophy of ‘continuous improvement’. With a HQ in London and a creative hub in Manchester, our talented team are masters of organic digital strategy.
Driven, assertive, and down to earth, we aim to foster transparency, open communication, and true collaboration in everything we do.
Kaizen is about finding better ways forward, pushing for progress, and creating real, positive change. In short?
We’re all-in on making a meaningful impact for our clients, our industry and our team.
Our Story
Kaizen Starts
Kaizen was created in Hackney bedroom in 2013 by our founder Pete Campbell who quit his full-time job with no investment and no capital - just a vision. The idea was simple: start an SEO business that harnesses creativity more than existing technical agencies do.
2013
2013
Our Story
Kaizen Is Growing
By this point, we’d grew to a team of 20 hardworking employees who shared the same vision. We began scaling quickly and won multiple awards, becoming pioneers in the Digital PR industry.
2018
2018
Our Story
Kaizen Today
Today, we’ve grown from a small London start-up into a multi-award-winning agency with a team of 40+ (and growing) and offices in London and Manchester. We’re proud to say we’re a leader in the industry and to be an agency that works with big names like The LEGO Group and adidas, who have been with us for years. Our goal has always been the same: help brands stay visible, relevant, and ahead of the game in an online world that’s constantly changing.
2025
2025
The Kaizen Mission,
The Kaizen Vision
Mission
Our mission is to help brands stay visible, relevant, and ahead-of-the-curve. Guided by our ethos of continuous improvement, we use creativity, data, and expertise to deliver results across search, social, and PR. We empower our clients to adapt fast, perform smarter, and grow sustainably through innovation and insight.
Vision
Our vision is to lead the future of digital visibility, where brands connect seamlessly with audiences across every search and social platform, from Google to TikTok to LLMs. We redefine how performance and creativity co-exist. As technology evolves, we’ll continue to help our clients adapt in a world shaped by AI.
Testimonials
What they say
about us
We’re proud to partner with incredible brands and even prouder of the results we deliver together. From The LEGO Group and adidas to Aqua and the AA, here’s what our clients have to say about working with us.
Digital PRKaizen Quarterly Spotlight Campaigns: May – July
AI VisibilityDon’t Fear The Bots – Why AIO Can’t Rank Without You
Digital PR54% of Leaders Want to Expand AI more in PR – Here’s What to Consider
E-CommerceWhat AIOs and LLMs mean for Digital PRs?
E-CommerceWhy Every E-Commerce Brand Should Be Selling On TikTok
InstagramEverything You Need To Know about Instagram’s ‘Reposts’
InstagramSocial Media: Updates & Trends from July 2025
Ai OverviewsAI Overviews and Scam Risks, What Every Brand Needs to Know
AI10 Things You Need to Know About Google’s July 2025 AI Mode Update
AI VisibilityOpenAI Plans to Monetise ChatGPT Commerce: What It Means for Search, SEO and AI Visibility
