What are Google’s Latest Core Updates?

Why Are Google Core Algorithm Updates Important?

• Quality Enhancement: Core updates focus on refining ranking algorithms, understanding user intent, and elevating the importance of high-quality content.
• User Experience: By improving search result quality, these updates enhance the overall user experience. Users receive more relevant and reliable information when searching.
• Business Impact: Core updates significantly affect businesses and content creators. Websites must adapt their strategies and optimise content to meet Google’s evolving standards and user demands.

What does this mean for Brands?

During the rollout of the latests updates (Nov 24), and subsequent weeks after, we may see swings in ranking position across tracked terms. This is due to Google reassessing the quality of content on site relative to other competitors. As Google regularly tweaks updates after launch, it is important not to panic/celebrate performance swings immediately, but to wait until things have settled post-rollout before assessing any long-term performance changes and adapting your strategy (if necessary). 

We will continue to monitor the outcomes of these updates and share our findings here as things settle.

For more information on the latests updates view Googles Core Updates History page here.

Last updated Nov 2024.