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October’s Spotlight Campaigns

October’s Spotlight Campaigns

Here at Kaizen, we take immense pride in our ability to deliver Digital PR campaigns that secure valuable backlinks in major national and regional publications for our clients year-round. With this in mind, we’re excited to spotlight three top-performing campaigns from October:

Discover the Best Bakeries Across the UK and Europe with Idealo!

When it comes to uniting people across Europe, nothing does it quite like the love for a good bakery. At Kaizen, we’ve whipped up a delightful campaign for Idealo, a German price comparison service, to showcase the most beloved bakeries in the UK and Europe according to TikTok and Instagram.

Our mouthwatering campaign is fresh out of the oven. With a late October launch, it has already secured 8 links from publications including Time Out, Secret London, and Edinburgh Evening News. As we continue to roll out the dough, our campaign boasts an impressive average Domain Rating of 77 to date.

Hungry for more? Dive into the delightful world of the most popular bakeries across the UK and Europe right here: https://www.idealo.co.uk/magazine/lifestyle-leisure/the-most-popular-bakeries-in-the-uk-and-europe

Discovering Costly Driving Mistakes with The AA

For The AA, we investigated some not-so-obvious driving mistakes that could cost you up to £5,000 in fines. We found that over half of UK drivers have committed a driving offence without realising it, and so we helped The AA educate the public. 

Our campaign was featured in 14 high-DR publications including The Sun, Liverpool Echo, and WalesOnline,  with an average DR of 75. It revealed surprising mistakes like splashing a person, honking while stationary, and even making rude gestures, all of which can be expensive mistakes.

Want to know more about these hidden driving faults? Read the full article here: https://www.theaa.com/breakdown-cover/advice/motorist-morals 

Exploring Sneezing Manners Across Europe with Preply

We also ran a campaign for Preply, a language-learning platform that connects tutors with learners worldwide. We explored how different European countries respond when someone sneezes. 

This campaign was translated and outreached in the Spanish market, generating coverage on Business Insider, ABC Recreo, and Telecinco, with an average DR of 72. 

Curious to learn how people in Europe react to a sneeze? Check out our sneezing etiquette map here: https://preply.com/es/blog/mapa-protocolo-estornudos/ 

At Kaizen, we’re committed to elevating your brand’s online presence. We focus on delivering exceptional results, tailored strategies, and staying at the forefront of digital trends. We’re here to consistently exceed your expectations and drive measurable, impactful outcomes that propel your business forward. Let’s work together to make your brand shine in the digital world, with your success as our ultimate goal.

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Bianca Avelar

Bianca joined Kaizen in 2023 as a Marketing & Culture Assistant. From managing our social media channels to devising internal marketing strategies, she supports all marketing needs.

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