The Ultimate Template for Structured Data Markup

1. Organization Schema

Organization schema is the perfect opportunity to enhance the way your company is represented in Google’s search. Here is an example of Organization schema for Kaizen with searchbox:

<script type="application/ld+json">
 {
 "@context": "https://schema.org",
 "@type": "WebSite",
 "url": "https://https://www.kaizensearch.co.uk//",
 "potentialAction": {
 "@type": "SearchAction",
 "target": "https://query.https://www.kaizensearch.co.uk/search?q={search_term_string}",
 "query-input": "required name=search_term_string"
 }
 "publisher": {
 "@type": "Organization",
 "name": "Kaizen",
 "logo": {
 "@type": "ImageObject",
 "url": "https://www.kaizensearch.co.uk/wp-content/kaizen/img/kaizen-logo-amp.jpg",
 "width": 600,
 "height": 60
 }
 }
 </script>

2. Video Object Schema

Structured data markup for videos can make videos embedded on your site to appear in search results, which can be useful for “how to” or DIY videos.

Example:

<script type="application/ld+json">
 {
 "@context": "http://schema.org",
 "@type": "VideoObject",
 "name": "Title",
 "description": "Video description",
 "thumbnailUrl": "https://www.example.com/thumbnail.jpg",
 "uploadDate": "2015-02-05T08:00:00+08:00",
 "duration": "PT1M33S",
 "publisher": {
 "@type": "Organization",
 "name": "Example Publisher",
 "logo": {
 "@type": "ImageObject",
 "url": "https://example.com/logo.jpg",
 "width": 600,
 "height": 60
 }
 },
 "contentUrl": "https://www.example.com/video123.flv",
 "embedUrl": "https://www.example.com/videoplayer.swf?video=123",
 "interactionCount": "2347"
 }
 </script>

3. Article

Example for article structured data in microdata HTML format:

<div>
 <h2>Article headline</h2>
 <h3>By John Doe</h3>
 A most wonderful article
 <div>

<img src="https://google.com/thumbnail1.jpg" />

</div>
 <div>
 <div>

<img src="https://google.com/logo.jpg" />

</div>

</div>

</div>

4. Product Rating Schema

This markup lets you display product information, such as rating by your customers or its price directly in search results.

<script type="application/ld+json">
{
 "@context": "http://schema.org/",
 "@type": "Product",
 "name": "Executive Anvil",
 "image": "http://www.example.com/anvil_executive.jpg",
 "description": "Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height.",
 "mpn": "925872",
 "brand": {
 "@type": "Thing",
 "name": "ACME"
 },
 "aggregateRating": {
 "@type": "AggregateRating",
 "ratingValue": "4.4",
 "reviewCount": "89"
 },
 "offers": {
 "@type": "Offer",
 "priceCurrency": "USD",
 "price": "119.99",
 "priceValidUntil": "2020-11-05",
 "itemCondition": "http://schema.org/UsedCondition",
 "availability": "http://schema.org/InStock",
 "seller": {
 "@type": "Organization",
 "name": "Executive Objects"
 }
 }
}
</script>

All of these structured data types can be generated in JSON and microdata (HTML).