organic-growth
Kaizen Quarterly Spotlight Campaigns: Nov – Jan
Published: 05/02/25 - Updated: 06/02/25
Kaizen Quarterly Spotlight Campaigns
The key to securing great results for our clients is to draw upon all of our experts. With this in mind, we selected four high-performing campaigns that use varied strategies, from international SEO, reactive digital PR and organic social. Each brand comes with unique goals, and our experts show how they adapt their strategies to meet the goals of each client.
Preply – Digital PR
Riding the wave of trends for hyper relevant campaigns
Preply wanted to take their digital PR campaigns about language learning to the next level. We had already secured compelling results focusing on broader language-learning topics like travel and holidays, so we were excited to see what we could achieve with this sharper, trend-driven approach.
Tapping into the Korean language boom
With the buzz around Squid Game Season 2, we looked into Google search trends and spotted a surge in people wanting to learn Korean. We saw a golden opportunity to create a timely, reactive outreach piece and pitched it to entertainment journalists across key markets.
By staying ahead of trends and aligning them with Preply’s core mission, we turned a pop culture moment into a powerful digital PR win.
LEGO – Onpage SEO
Winning back the top spot with on-page SEO
LEGO came to us with a challenge: they had lost their #1 ranking for branded searches to third-party retailers. They wanted our help to reclaim their top spot across international markets.
Our international specialists quickly spotted an opportunity for The LEGO Group to improve their localised SEO performance and brand safety in the German & French markets. The existing copy was machine generated, inaccurate, unnatural and missed keyword opportunities. Not only was this hurting user experience, but it also put the pages at risk of being flagged as spam by Google.
The power of native language optimisation
To turn things around, we conducted in-depth, market-specific keyword research and rewrote LEGO’s on-page content using native-speaking experts. This ensured:
- Improved readability and more natural language
- Targeting of high-value, relevant keywords
- Removal of spelling and grammatical errors to strengthen UX
In Germany, we took things a step further by identifying key gaps where LEGO was being outranked by third-party retailers. Our experts optimised the content to include product feature details, reinforcing LEGO’s authority and strengthening its E-E-A-T signals.
The results
Our strategic SEO improvements led to game-changing results:
- Amazon DE pushed out of P1 by LEGO
- Amazon FR pushed out of P1 by LEGO
- 90% of the optimised pages saw an increase in traffic and revenue
- 26% increase in revenue PoP
- 29% increase in clicks PoP
- 9% increase in AVO PoP
By refining LEGO’s international SEO strategy and focusing on high-quality, native-language content, we helped them reclaim their rightful place at the top of the search rankings.
Greenford Quay -Social
Growing social presence with trending moments
Greenford Quay, a vibrant new residential development in West London, wanted to amplify their organic social reach and raise awareness among potential tenants. As an eco-conscious community, they needed a strategy that would authentically connect with their audience and drive engagement.
Harnessing social trends for maximum impact
To achieve this, we developed a dynamic organic social strategy that tapped into the latest social media trends, creating high-quality, engaging content designed to maximise reach. By aligning with timely topics and leveraging platform-specific best practices, we helped Greenford Quay expand their social presence and attract more prospective residents.
By staying ahead of trends and crafting content that resonates, we helped Greenford Quay establish a stronger, more impactful presence on social media—ensuring their message reaches the right people at the right time.
The results
Our strategy delivered impressive growth across key social metrics:
- 24% increase in average organic impressions per post
- 23% boost in profile engagement rate
- 16% increase in engagements per post
TRG – Chill Quote Bank – Digital PR
Smarter digital PR for greater visibility
Chill wanted to increase inquiries in the Irish market using organic methods. With a limited budget and multiple products needing backlinks, we had to ensure every effort delivered the best possible return.
A clever way to join the conversation
Rather than relying on a traditional content strategy of listicles and press releases, we took a more agile and efficient approach—we built a quote bank.
This allowed us to create concise, expert-backed quotes across Chill’s product range, which we proactively used to respond to media queries and tap into seasonal trends like icy roads, high winds, and airport delays. By seamlessly integrating Chill’s insights into relevant discussions, we enhanced their presence across multiple product lines.
The results
Our quote bank strategy made the budget work harder, securing valuable backlinks across all of Chill’s products. Most importantly, it helped increase organic visibility across their entire portfolio, strengthening their presence in the Irish market—without the need for costly, large-scale content campaigns.
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