digital-pr
January Spotlights
Published: 05/02/24 - Updated: 09/07/24
OUR STRATEGY
In January, our Digital PR spotlight campaigns focused on finance and languages, where we provided valuable insights on pricing services, managing late payments, and identifying the most profitable languages for employers in Italy.
By employing creative techniques and data-driven content, we achieved exceptional media coverage and secured high-quality links for our clients.
Check out our January highlights below.
The Highest Earning Tradespeople in the UK for Capital on Tap
Striking the right balance between profitability and competitiveness is crucial for any aspiring tradesperson. In order to help them price their services correctly, we researched the hourly rates of 16 common trades across the UK. Additionally, we explored how pricing varied across different locations in the UK, revealing the cities where those trades are most lucrative.
Key Learnings:
- Use simple data and avoid unnecessary metrics to improve campaign effectiveness.
- To expand your audience, incorporate multiple angles, such as industry, regional, and consumer press.
- Interesting and relevant data is more important than sticking to “top 3” or “top 5”. So long as it’s interesting data and relevant to the journalist’s patch, they are likely to use it.
Coverage Highlights:
Edinburgh News, London Loves Business, SME Today
In Numbers:
- 10 pieces of coverage
- 9 Follow links
- 1 No-follow link
Late Payment Dilemmas for Molo
As part of our work for Molo, a digital mortgage lender, we surveyed 250 landlords across the UK. The survey aimed to uncover the actual impact of late rent payments, particularly given the current cost of living crisis. Additionally, we sought to discover what landlords are doing to support their tenants during this time. We also provided valuable expert tips for landlords on effectively handling late payment issues with their tenants.
Key Learnings:
- Understanding your target audience and their biggest concerns is key to making sure your campaign stands out.
- When addressing an issue, incorporating expert commentary can provide valuable help and support by presenting both the problem and the solution.
Coverage Highlights:
Property Wire, Property Reporter, IFA Magazine
In Numbers:
- 12 pieces of coverage
- 8 Follow links
- 1 No-follow link
Lucrative Languages for Preply Italy
Analysing nearly 500,000 job adverts in Italy, we set out to find the most sought-after and profitable languages that employers are seeking across the country. The research also looked further afield and revealed the most profitable global cities for Italian-speaking employees as well as the cities with the most job openings.
Key Learnings:
- Strong and authoritative data increases trust.
- Simple wording and headlines can be key for lifestyle publications.
- By using regional data, it becomes possible to target a variety of publications catering to different interests.
- Creating reactive angles in line with the time of the year expands your coverage opportunities.
Coverage Highlights:
Repubblica, Sky, IO Donna
In Numbers:
- 27 pieces of coverage
- 8 Follow links
- 1 No-follow link
Like what you see?
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Bianca Avelar
Bianca joined Kaizen in 2023 as a Marketing & Culture Assistant. From managing our social media channels to devising internal marketing strategies, she supports all marketing needs.