Navigating Google’s Algorithm Changes

Don’t panic! Wait and monitor performance
The instinctive thing to do is to take immediate action when you notice a sudden drop or increase in rankings. The reality is algorithm updates take weeks, sometimes months, to fully roll out. Reacting too soon could lead to unnecessary or even harmful changes to your performance. Instead, monitor performance over time and wait until the update has fully settled before making any adjustments.

Analyse the changes
Once the update is complete, review keyword performance to identify patterns. Which keywords have seen a decline? Which have improved? Is there a common theme among the affected pages? This analysis will provide a clearer picture of how the update has influenced your site.

Identify the problem and successes
With ranking data in hand, examine the pages that have gained or lost visibility. What do the high-performing pages have in common? Have lower-performing pages lost rankings due to content quality, technical SEO issues, or changes in search intent? Learning from both the positives and negatives will provide valuable insights into how Google is interpreting relevance and authority of your pages.