social-media
How to Reach Your Social Audience on Different Platforms
Published: 28/08/24 - Updated: 23/10/24
UNDERSTANDING YOUR AUDIENCE
Connecting with your audience on social media is crucial for building brand awareness, engaging customers, and driving sales. Each social media platform has its unique user base, and understanding how to find and engage your audience on these platforms can significantly impact your success. Here’s a guide on how to find your social audience on Facebook, Instagram, TikTok, X, LinkedIn, and Pinterest.
Facebook: The All-Rounder
Facebook is one of the most versatile platforms, with a broad and diverse user base globally. To reach your audience on Facebook use:
- Facebook Insights: Utilise the built-in analytics tool to gain insights into the demographics and interests of your current followers. This data helps refine your target audience.
- Facebook Groups: Join groups related to your industry or niche. These groups are rich sources of potential audience members already interested in topics relevant to your brand. Facebook groups will also show you what your audience members care about or are discussing allowing you to create content that will resonate with them.
- Facebook Ads: Use Facebook Ads Manager to create targeted ads. Specify detailed audience criteria, including location, age, gender, interests, and behaviours, to reach your desired audience.
Instagram: Visual and Youthful
Instagram is ideal for brands with visually appealing content and those targeting younger audiences. Through high quality visuals and short form video you can find your audiences though:
- Instagram Insights: For business accounts, Instagram Insights provides data on follower demographics, including age, gender, and location, as well as engagement metrics.
- Hashtags: Use relevant hashtags to increase the discoverability of your posts. Research popular hashtags within your niche to reach users interested in similar content.
- Influencers: Utilising collaborative posts with influencers who already have a following in your target market puts your brand directly in front of their audience. Influencer partnerships can introduce your brand to a wider, yet highly relevant, audience.
- Explore: Use Explore to interact with users or brands that are similar to yours. Interacting with accounts in Explore will not only push your content out to users that interact with similar content but you will also learn what type of content they enjoy seeing.
TikTok: The Rising Star
TikTok is a rapidly growing platform, though many think it is just popular among young audiences it has a wide range of audiences on the platform. To find your audience on TikTok:
- TikTok Analytics: Use TikTok’s analytics tools to understand your audience’s demographics and engagement patterns.
- Trends and Sounds: Keep an eye on trending sounds and challenges. By participating in trends that match with your brand’s tone of voice and content style, you can increase your content’s visibility by the algorithm pushing it to the for you page.
- Creators and Influencers: Partner with TikTok creators and influencers who resonate with your target audience. Their followers can become your potential customers.
- Search: TikTok is quickly becoming the go to search platform for younger audiences. In order to make sure your content is coming up make sure you are utilising keywords in your caption and your text on screen so it gets pushed out when users search similar topics.
X: Real-Time Engagement
X is great for real-time updates and engaging in conversations. To find your audience on X:
- X Analytics: Use X’s analytics tools to understand the demographics, interests, and engagement of your followers.
- Hashtags and Trends: Monitor trending hashtags and participate in relevant conversations. This helps connect with users who share your interests.
- X Chats: Join or host X chats related to your industry. These live discussions attract users interested in specific topics, providing an opportunity to engage with a targeted audience.
LinkedIn: Professional Networking
LinkedIn is the go-to platform for B2B marketing and professional networking. To find your audience on LinkedIn:
- LinkedIn Analytics: Use LinkedIn’s analytics to gain insights into your follower demographics and engagement.
- LinkedIn Groups: Join and participate in groups related to your industry. These groups are filled with professionals who could be potential clients or partners.
- Advanced Search: Use LinkedIn’s advanced search filters to find professionals based on industry, job title, location, and other criteria.
- Your Network: On LinkedIn you can see what and who your network is interacting with. Monitoring your feed to see what type of content your network is liking and interacting with will allow you to create content that they want to see.
Pinterest: Visual Discovery
Pinterest is perfect for brands in niches like fashion, home decor, food, and DIY. To find your audience on Pinterest:
- Pinterest Analytics: Access analytics to understand the demographics and interests of your audience, as well as which pins are performing best.
- Boards and Pins: Create boards around specific themes relevant to your brand and pin content that appeals to your target audience.
- Search and Keywords: Optimise your pins and boards with relevant keywords to make them discoverable to users searching for related content.
Conclusion
Finding your social audience across different platforms requires a strategic approach tailored to each platform’s unique characteristics and user base. By leveraging platform-specific tools and techniques—such as analytics, hashtags, groups, and collaborations—you can effectively identify and engage with your target audience. Understanding where your audience spends their time and how they interact online is crucial for crafting a successful social media strategy that drives engagement, and builds brand loyalty.
Amanda Easter
With over 6 years of experiences in Social Media Management both at agencies and in house, Amanda brings her knowledge from brands in the UK, US and Europe. Since joining the team in 2021, Amanda has scaled up our influencer offering and co-founded our Social Media department, diving into building unique strategies for our clients and leading the team in implementing these across all social channels.