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Four Reasons Why Your Business Should Consider Digital PR

Four Reasons Why Your Business Should Consider Digital PR


We all know that billions of individuals are actively engaged online, so it’s become increasingly essential for businesses to capitalise on digital channels when looking to grow their brand. With the vast reach and influence of the internet, the competition to be seen is intense. But we often find that businesses are neglecting to invest in their own organic channels like solid SEO and Digital PR strategies to help themselves climb to the top.

Need a little more persuasion? Here are 4 key reasons why you should be using Digital PR to help bridge the gap between yourselves and your competitors.

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 Improve search engine rankings

Digital PR can boost search visibility by securing placements and backlinks on authoritative websites, signalling to search engines that your brand’s website is trustworthy. As a result, the likelihood of your website appearing higher in search engine results pages (SERPs) for relevant keywords will increase.

Theoretically, the more quality backlinks you have, the higher your page will appear in SERPs. However, it’s worth highlighting that Google DOES pay attention to quality:

“The total number does not matter at all. You could go off and create millions of links across millions of websites and we could just ignore them…”
– Johannes Müller

Develop brand awareness

More than 5.3 billion individuals around the globe have access to the internet, and online publications are some of the most frequently visited sites. For example, BBC News had over half a billion page visits last month alone.

Digital PR has the potential to enhance your brand’s visibility by securing coverage and backlinks on various online platforms. With engaging and shareable content that attracts the attention of the consumer, Digital PR can initiate a customer’s buying journey without being too promotional.

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Drive referral traffic

As well as enhancing general search visibility, link placements on high-traffic websites (earned through Digital PR) can boost your own brand’s referral traffic. If your content is engaging and shareable, users are more likely to click through to learn more and see what your brand is all about.

The scope of reach possible from Digital PR can be extensive, spanning from widely-read online publications to social media shares.

Build brand authority and trust

Brand reputation is a key factor in the purchasing decisions of over eight in 10 consumers. Therefore, it’s important to build trust with potential customers (and Google). That’s where Digital PR comes in handy!

By strategically establishing your brand as a reliable provider of valuable insights through top-tier media placements (leveraging both data-driven analyses and thought leadership content) your brand will be seen as credible by the consumer. In turn, Google will recognise your website as a reputable source for SERPs.

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Callum Taylor

Callum has nearly four years of experience, most of which was gained at Kaizen. Advancing from Exec to Senior Exec, he currently oversees the performance of three team members and guides their professional growth. Leveraging his experience, alongside a strong understanding of strategic communications and media, Callum consistently delivers impactful outcomes for our clients.

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