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Using Digital PR to Improve Generic Keyword Rankings for Reebok in Multiple Markets

Looking for expert insights and updates? Keep up with Kaizen here.

Kamile Kupryte09/09/25

Kaizen Quarterly Spotlight Campaigns: May – July

Ed Coles23/09/25

Don’t Fear The Bots – Why AIO Can’t Rank Without You

Kamile Kupryte04/09/25

54% of Leaders Want to Expand AI more in PR – Here’s What to Consider

Marina Plummer18/09/25

What AIOs and LLMs mean for Digital PRs?

Amanda Easter22/08/25

Why Every E-Commerce Brand Should Be Selling On TikTok

Kamile Kupryte07/08/25

Everything You Need To Know about Instagram’s ‘Reposts’

Sumaya Tarabi05/08/25

Social Media: Updates & Trends from July 2025

Kamile Kupryte20/08/25

AI Overviews and Scam Risks, What Every Brand Needs to Know

Kamile Kupryte29/07/25

10 Things You Need to Know About Google’s July 2025 AI Mode Update

Kamile Kupryte24/07/25

OpenAI Plans to Monetise ChatGPT Commerce: What It Means for Search, SEO and AI Visibility

Marina Plummer22/07/25

How to Align Organic Strategies with Broader Marketing Goals

Ed Coles09/09/25

Local SEO for Restaurants: How to Attract More Diners Online

Ed Coles09/09/25

How to Get on Google Discover: A Complete Guide

Ed Coles09/09/25

Content Marketing vs Digital Marketing: What’s the Difference?

Ed Coles09/09/25

What is Semantic SEO? A Complete Guide to Smarter Search Optimization

Ed Coles09/09/25

What is Semantic SEO?

Ed Coles09/09/25

Local SEO for Restaurants

Ed Coles09/09/25

How to Get on Google Discover

Ed Coles09/09/25

Content Marketing vs Digital Marketing: The Key Differences

Ed Coles05/09/25

Local SEO for Dentists

Ed Coles05/09/25

Schema for Local SEO: The Key to Optimising Your Business Listings

Ed Coles05/09/25

Local Vs National SEO: Which one is right for you?

Ed Coles05/09/25

Local SEO for Estate Agents | Optimising for Local Search

Ed Coles05/09/25

Local SEO for Dentists: How to Attract More Patients in Your Area

Ed Coles05/09/25

Local SEO for Estate Agents: Boosting Online Visibility and Driving Local Leads

Ed Coles05/09/25

Schema for Local SEO: The Complete Guide to Boost Local Rankings with Structured Data

Ed Coles05/09/25

Local SEO vs National SEO: Key Differences, Benefits, and Strategies

elena.caton22/07/25

International SEO: How to Optimise Your Website for the Latin American Market

Kamile Kupryte11/07/25

10 Things You Need to Know About Instagram’s July 2025 SEO Update

Amanda Easter01/07/25

Why Ecommerce Brands Should Utilise Tiktok Shop

Ed Coles02/07/25

Can You Actually Quantify Page Speed Impact Into Commercial Revenue?

Ed Coles12/06/25

Reframing the Value of Content in the Boardroom

Marina Plummer30/05/25

2025’s Digital PR Playbook: Building brands, not just backlinks

Amanda Easter30/05/25

Scaling with Substance: Is Your Social Strategy Built to Last?

Ed Coles22/05/25

How Organic Marketing Can Shape Category Leadership And Thought Dominance

Shannon Cummings20/05/25

Mastering Reactive PR: How Marketers Can Turn Trends Into Headlines

Pete Campbell15/05/25

How Specialist Agencies Deliver Sharper Value Than Full-Service Giants

Kamile Kupryte12/05/25

Kaizen Quarterly Spotlight Campaigns: Feb – Apr

Pete Campbell23/04/25

How to Drive Organic Engagement Across the Customer Journey

Ed Coles22/04/25

When & Why to Repurpose Existing Content

Pete Campbell10/04/25

Unlock SEO Superpowers with ChatGPT and Python API Calls

Pete Campbell10/04/25

What Is Python and Why Should Marketers Care?

Pete Campbell08/04/25

Why We’re Investing Heavily in AI at Kaizen

Ed Coles03/04/25

Struggling to Prove SEO Success? Let Us Enlighten You

Marina Plummer19/03/25

The Impact of Emerging Technologies on Digital PR

Ed Coles19/03/25

Navigating Google’s Algorithm Changes

Amanda Easter18/03/25

Why do brands struggle with short form content

Yuwei Lim06/03/25

Goodbye Skype: A Lesson in Relevance

Marina Plummer04/03/25

How Traditional PR and Digital PR can work together

Amanda Easter12/02/25

Navigating the Financial Services Creator Economy

Pete Campbell05/02/25

Kaizen Quarterly Spotlight Campaigns: Nov – Jan

Pete Campbell14/01/25

Time is closing in on Bytedance

Pete Campbell09/01/25

Digital PR Takeaways From The Leading Insurance Brand of 2024

Amanda Easter20/12/24

The real cost of the Jaguar rebrand

Pete Campbell29/11/24

New Growth Director announced

Pete Campbell15/11/24

How to use the Brand Index

Rachel McLeay14/11/24

What are Google’s Latest Core Updates?

Sophie Barnes13/11/24

How to Elevate Your Pitch

Ed Coles12/11/24

ChatGPT Search – Does It Deserve the Fanfare?

Pete Campbell04/11/24

Digital PR Spotlight Campaigns: August – October

Pete Campbell10/10/24

5 Insights into International Digital PR

Pete Campbell03/10/24

Download: The Downfall of Google

Amanda Easter03/10/24

Mastering TikTok SEO

Rachel McLeay03/10/24

SXO & GEO FOR SEO EXPLAINED

Pete Campbell20/09/24

Why We’re Launching in Germany

Pete Campbell28/08/24

What’s the Difference Between Proactive and Reactive Digital PR?

Amanda Easter28/08/24

How to Measure Influencer Marketing: A Comprehensive Guide

Ed Coles28/08/24

Our Top 5 E-commerce Platforms for Strong SEO

Pete Campbell28/08/24

Five Tips for Creating an Impactful Reactive PR Strategy

Amanda Easter28/08/24

How to Reach Your Social Audience on Different Platforms

Ed Coles22/08/24

How Can Brands Future-Proof Their SEO?

Pete Campbell19/08/24

What’s the Difference Between Traditional and Digital PR?

Amanda Easter15/08/24

4 Key Pillars of a Social Media Strategy

Pete Campbell29/07/24

How to navigate SEO in a highly regulated market

Pete Campbell29/07/24

Digital PR Spotlight Campaigns: May – July

Ed Coles14/06/24

Building a Business Case for SEO

Ed Coles13/06/24

Google Leak on link building: everything you need to know

Vicky Wilkes23/05/24

International SEO for Beginners

Amanda Easter21/05/24

The Art of Brands Being Casual on TikTok

Rachel McLeay16/05/24

Five Brands Smashing SEO

Todd Bishop16/05/24

Kaizen Culture: Working From Abroad

Ed Coles16/05/24

The Impact of SGE on the Traditional SERP

Pete Campbell16/05/24

April Spotlights

Pete Campbell21/04/24

The Theme of ‘Relevance’ Within Digital PR

Pete Campbell09/04/24

Four Reasons Why Your Business Should Consider Digital PR

Pete Campbell09/04/24

March Spotlights

Pete Campbell13/03/24

How to Think Like a Journalist From a PR Perspective

Pete Campbell06/03/24

February Spotlights

Ilham Oulrhazi06/03/24

Why Do We Follow Social Media Influencers?

Ed Coles28/02/24

SEO On A Budget: 10 Free SEO Tools For Small Business Owners

Pete Campbell06/02/24

We’ve Launched a Social Media & Content Creation Team, Here’s Why

Pete Campbell05/02/24

January Spotlights

Ilham Oulrhazi01/02/24

Social Media Trends to Look Out for in 2024

Pete Campbell09/01/24

2023 Spotlight Campaigns

Pete Campbell02/01/24

How To Successfully Land Digital PR Coverage In Germany

Pete Campbell11/12/23

November’s Spotlight Campaigns

Pete Campbell06/12/23

Kaizen’s New Leadership Structure With Jeremy McDonald as CEO

Pete Campbell06/11/23

October’s Spotlight Campaigns

Pete Campbell18/10/23

Designing Viral Content

Conferences & Events

Pete Campbell10/10/23

AI, Storytelling and Everything in Between: Insights from BrightonSEO 2023

Drew Munday18/04/23

Drew’s Look Back At One Year In The Kaizen Academy

Pete Campbell14/03/23

The Best Ways To Show Data Through Design Visualisation

Pete Campbell27/02/23

9 Steps Developers Should Follow For Better SEO

Amanda Easter23/02/23

De-influencing – The Latest TikTok Trend

Pete Campbell20/02/23

The Latest Google Link Crawlability Guidelines

Data and Analytics

adminuser22/11/22

Four Essential Dashboards For Any Digital Marketing Client

Conferences & Events

Charlotte Crowther02/11/22

And That’s A Wrap! A Summary Of Kaizen’s Digital PR Linkup

Beth Grayson24/10/22

5 Ways To Write More Accessible Copy

Conferences & Events

Beth Grayson11/10/22

Kaizen’s Key Takeaways from BrightonSEO 2022

Drew Munday08/09/22

Shopify SEO: A Guide On Optimising Visibility For Your Online Store

Pete Campbell19/08/22

Google Launches Helpful Content Update

Pete Campbell04/08/22

How To Expand Your On-Page SEO

Pete Campbell20/07/22

Google Trends Search Popularity And Buyer Trends For H1 2022

Pete Campbell07/07/22

How To Find The Right Media Contacts For Corporate Clients

Pete Campbell06/07/22

The Ultimate Amazon SEO Checklist

Pete Campbell05/07/22

How To Enhance Your Digital PR Campaigns With Good Design

Camille Pirard14/06/22

4 Points to Consider When Outreaching in France

Todd Bishop31/05/22

SEO Best Practices for Retail Brands on Black Friday

Pete Campbell30/05/22

How Finance Companies Should Approach SEO

Pete Campbell30/05/22

Introducing the Kaizen Academy

Pete Campbell26/05/22

Optimising Your Local SEO

Pete Campbell10/05/22

How to Amplify Your Story with an Expert

Pete Campbell27/04/22

The Impact of NoFollow Links on SEO Performance: Kaizen’s Latest Industry Report

Rebecca Jackson14/04/22

GA4: The New Google Analytics Platform

Pete Campbell24/03/22

How to Nail Reactive Content in 4 Steps

Pete Campbell23/03/22

5 Key Elements to Make Your Digital PR Designs Stand Out

Pete Campbell18/03/22

The Most Common SEO Issues and Simple Solutions

Todd Bishop05/01/22

Discovering Quick On-Page SEO and Content Marketing Opportunities

Pete Campbell21/12/21

Using Google QUERY for SEO insights

Amanda Easter20/12/21

Influencer Marketing: 3 Trends for 2022

Rebecca Jackson15/12/21

SEO Audits: Adding Value That Your Clients Really Care About

Pete Campbell08/12/21

How to Find the Right Expert Comments for Your Reactive PR Story

Amanda Easter08/12/21

How to Win Brands and Influence People: Four Bio Must-Haves

adminuser02/12/21

The Ultimate Guide to Being a More Proactive SEO

Charlotte Crowther30/11/21

How to Land Coverage during the Christmas Season

Rebecca Jackson04/11/21

Understanding and Optimising for Your Audience

Marina Plummer02/11/21

How to Write a Press Release That Scores

Conferences & Events

Pete Campbell29/10/21

Kaizen’s Digital PR Linkup 2021

Conferences & Events

Amanda Easter22/10/21

Come with Us to the Influencer Marketing Show 2021

Charlotte Crowther22/10/21

7 Ways to Be Checking for Coverage

Charlotte Crowther20/10/21

8 Tangible Tips Digital PRs Can Learn from Traditional PRs

Amanda Easter18/10/21

Influencer Marketing 101: 4 Reasons Why Your Social Media Matters

Pete Campbell15/10/21

Digital PR Resources for Ideation and Sell-In: 2 Free Templates

Pete Campbell04/10/21

Top Tips for Prospective PRs

Pete Campbell08/10/21

Hacks to Outreach, Ideate, and Manage Your Time Smartly in a Fast-Paced Agency

Kristi Hoyle29/09/21

5 Tips for Managing Remote Digital PR Teams

Pete Campbell27/09/21

5 Ways to Be More Creative in Digital PR

Pete Campbell21/09/21

Analysing SEO Content Depth Using Screaming Frog

Pete Campbell26/08/21

5 Things to Consider When Creating a Campaign for the Italian Market

Pete Campbell26/08/21

How to Launch a Successful International PR Campaign

Pete Campbell24/08/21

Callum’s Top Language Tips to Perfect Your Pitch

Charlotte Crowther18/08/21

9 Ways to Measure Digital PR

adminuser06/08/21

The Most Unorthodox and Creative SEO Strategies

Pete Campbell28/07/21

TikTok Ads: Should TikTok Be Part of Your Paid Media Strategy?

Charlotte Crowther08/07/21

Top Tips for Pivoting Campaigns

Pete Campbell30/06/21

How to Get Ready for Core Web Vitals

Pete Campbell21/06/21

‘How Google’s E-A-T Affects eCommerce’: New Kaizen Industry Report and Summer SEO Roundtable

adminuser14/06/21

Google Announces and Rolls out Core Update in June & July 2021

Marina Plummer11/08/21

Marina’s Top Secret Tips to Ideation and Staying Creative

Charlotte Crowther14/06/21

Benefits of Outsourcing Digital PR

Charlotte Crowther24/05/21

Can Digital PR Work in Niche Industries?

adminuser24/05/21

Kaizen Named in Campaign’s Best Places to Work 2021

Pete Campbell24/05/21

The Use of Memes in Digital Marketing

Charlotte Crowther24/05/21

The Importance of Including Experts in Your Digital PR Campaigns

Todd Bishop24/05/21

How to prepare your SEO strategy for seasonal events

adminuser24/05/21

Kaizen’s influencer marketing report: Understanding engagement

Pete Campbell24/05/21

10 Digital PRs Share Failures and Learnings – The Reality of Working in Digital PR

adminuser19/03/21

Kaizen’s e-commerce SEO report 2021

Todd Bishop01/08/23

Creating an SEO Content Strategy for Your Business

Pete Campbell08/03/21

International Women’s Day 2021: Empowering women who #ChooseToChallenge

adminuser13/08/20

Colour palettes of the world’s most popular TV shows

adminuser15/07/20

Top tips for landing international coverage

Pete Campbell28/06/20

We’re running a rel=”nofollow” experiment

Pete Campbell08/06/20

Virtual ASO Roundtable Summary

Pete Campbell06/05/20

Survey: The UK’s post-lockdown drinks

Pete Campbell29/04/20

ASO Reporting Fundamentals

adminuser29/04/20

Best Value Streaming Services in 2020

Pete Campbell06/04/20

COVID-19 coverage: Top 20 publications covering the pandemic

Pete Campbell01/04/20

The State of Influencer Marketing amidst Coronavirus

adminuser05/03/20

Kaizen Named in Campaign’s Best Places to Work 2020

Pete Campbell02/03/20

What’s Your Type? The Factors That Decide the Type of Coverage You’ll Be Getting

Conferences & Events

adminuser07/11/19

Three Journalists Share their Top Tips on How to Land Coverage

Pete Campbell19/09/19

BrightonSEO 2019 – Insights and Takeaways

Pete Campbell11/09/19

Google’s Changing the Game For Digital PR

Pete Campbell09/09/19

How to Avoid Creative Fatigue When Your Job is to Keep Having Ideas

Pete Campbell19/08/19

Destination Imagination: A Behind-The-Scenes Look at Transforming Kids Drawings to a 3D Visualisation

Pete Campbell07/08/19

Anger and Engagement – The Currency of the Attention Economy

Pete Campbell25/06/19

Revealed: The Top Keyword Research Mistakes to Avoid

Pete Campbell28/05/19

3 Fundamental Factors in the Production of Link-Building Content

Pete Campbell09/05/19

When Your Business Starts: From Bland to Brand

Pete Campbell23/04/19

The Pursuit of Graphic Design Perfection

Conferences & Events

Pete Campbell12/04/19

How to Adapt Your PR Strategy for the Digital Age

adminuser09/04/19

Backlinks vs Social Shares: How to Make Your Content Rank for Different SEO Metrics

Pete Campbell02/04/19

7 Ways That Clever Graphic Designs Can Influence the Consumer

Pete Campbell19/03/19

How to Build a Brand Story Through Marketing

adminuser06/03/19

Lastminute.com Picks Kaizen as New Digital Marketing Agency

Pete Campbell05/03/19

How Amazon Is Disrupting SEO

Pete Campbell26/02/19

What To Include In Your Content Strategy For 2019

Pete Campbell30/01/19

‘Woke Advertising’ and The Double-Edged Sword of Piggyback Marketing

Pete Campbell22/01/19

You Can Teach an Old PR Method New Tricks: Bringing Back Stunts for Online Media Coverage & Brand Awareness

Pete Campbell16/01/19

5 Tactics Digital PRs Can Borrow From Traditional PR

Pete Campbell08/01/19

Big Number Crunching – Analysing Link Building Content Across Industries

Pete Campbell11/12/18

The 5 Lessons Content Marketing Could Learn From Christmas Adverts

Pete Campbell04/12/18

Why You Won’t See us Producing Christmas Content this Month

adminuser28/11/18

Kaizen Wins Content Marketing Agency of the Year Award 2018 by The Drum

Pete Campbell20/11/18

Treating Google as the Consumer: Maneuvering the SERPs With Your Content

adminuser16/11/18

Kaizen Named One of UK’s Top 50 Tech Companies by Deloitte

Pete Campbell13/11/18

Inspired Design Approaches for PR campaigns

Pete Campbell30/10/18

6 Reasons Why Your Content Campaign Might Be Failing and How to Rescue It

Pete Campbell25/10/18

How Your Content Marketing Strategy Hasn’t Really Changed

Pete Campbell12/10/18

How to Use PR Surveys to Enhance Your Content

Conferences & Events

adminuser02/10/18

We Analysed 2000 Pieces of Travel Content to Find the Best Type for SEO

Conferences & Events

adminuser28/09/18

Bobbi Brant at BrightonSEO: How to Use Live Video in Content Marketing

Pete Campbell26/09/18

The 7 Golden Rules of Content for Link Building

Pete Campbell19/09/18

Onsite Versus Offsite: Identifying the Type of Content Your Business Needs

Pete Campbell12/09/18

7 Tips and Tricks To Speed Up Your Workflow in Adobe Illustrator

Pete Campbell04/09/18

Viral Potential: Putting Your Content on the Global Stage

adminuser09/08/18

Starting Out on Social Media: Answering the Most Asked Questions about a Social Strategy

Pete Campbell31/07/18

How to Create Unique Content That Can’t be Ripped Off

Pete Campbell24/07/18

2018 Google Chrome Updates SEOs Need To Know

Pete Campbell03/07/18

Is It Worth Paying for Photoshop? Comparing Freeware to Commercial Software

adminuser13/06/18

4 Different Ways of Visualising Data for Content Marketing

adminuser22/05/18

30 Things you Should Know About Online Outreach

adminuser01/05/18

GDPR for PRs: How to Get Ready for May 25th

Pete Campbell25/04/18

Every Brand’s Best Friend: The Benefits of Proactive PR

Pete Campbell05/04/18

How Content Marketing Can Become A Product in Itself

Pete Campbell27/03/18

Breaking Free – Producing Daring Content for a Conservative Brand

Pete Campbell21/03/18

The Importance of Content Planning

Pete Campbell13/03/18

Free resources for UX/Graphic Designers

adminuser28/02/18

Read the Room: How to Make the News Cycle Your First Priority

Pete Campbell20/02/18

How to Stop Using the Unique, Creative Words that Aren’t Unique or Creative

adminuser06/02/18

Why Automation is the Marketing Buzzword of 2018

Pete Campbell30/01/18

Why You Should be Using Live Video in Your Content Marketing

Pete Campbell19/12/17

The Beginner’s Guide to Writing Long-Form Copy

Pete Campbell13/12/17

A Year in Review: Kaizen’s Top 2017 Campaigns

Pete Campbell14/11/17

The State of FinTech Content Marketing: An In-Depth Study

adminuser13/11/17

Kaizen Secures Top Spot Twice in The Drum’s ‘Independent Agencies Census’

adminuser08/11/17

Kaizen Nominated for Two Categories in The Drum Network Awards

Pete Campbell01/11/17

How to Keep Your Eye on the Ball and Achieve Optimal Campaign Results

adminuser17/10/17

Striking The Right Note: 5 Tips On How To Win a Journalist Over With Your Content

Pete Campbell10/10/17

How to Make the Most of Visuals Across Your Content Marketing

adminuser10/10/17

Kaizen Nominated for The Drum’s ‘Best Content Marketing Agency of the Year’ Award

Pete Campbell03/10/17

Less Is More – The Benefits Of Succinct Copy In Content Marketing

Pete Campbell26/09/17

Our Key Lessons From Brighton SEO 2017

Pete Campbell06/09/17

4 Simple Tips and Tricks to Improve Your Digital PR Strategy

Pete Campbell29/08/17

How to Use Open Source Data in Content Marketing

Pete Campbell23/08/17

Five Content Marketing Trends for 2017 and Who’s Doing Them Already

Pete Campbell15/08/17

Pinterest, Content Marketing and the Currency of Influence

adminuser08/08/17

The Digital Media Take-Over: 5 Ways That Online News Affects Content Marketing

Pete Campbell01/08/17

Position 0 – How to Earn a Google Featured Snippet in Search

Pete Campbell26/07/17

Is The Press Release Still A Valuable Link Building Asset?

Conferences & Events

Pete Campbell24/05/17

How To Optimise for Voice Search & Actions on Google, Alexa & Siri

Pete Campbell23/05/17

The Site Speed Mistakes in the Top 700 UK eCommerce Companies

Pete Campbell23/05/17

Optimising for Site Speed on Google’s Mobile First Index

Pete Campbell22/05/17

Kaizen named as one of the UK’s Top 100 Startups

Pete Campbell11/05/17

Transparent SSL Certificates – What Does it Mean, How to Get it and What’s the Fuss

Pete Campbell05/05/17

Why You Simply Cannot Ignore Post-Campaign Analysis

Pete Campbell04/05/17

Why UX Designers should consider voice technologies

Pete Campbell10/04/17

7 Things Google PageSpeed Insights Doesn’t Tell You

adminuser21/02/17

Why You Shouldn’t Hire a PR Agency for Link Building

Pete Campbell06/02/17

Why Your Content Isn’t Compelling

Pete Campbell23/12/16

Mobile and Minimalism in SEO Copywriting

Pete Campbell01/12/16

5 Secret Ways You Can Use Google Tag Manager to Boost Your SEO Strategy

Pete Campbell28/11/16

The Ultimate Template for Structured Data Markup

Pete Campbell21/11/16

The “Scary” Changes that Will Influence How You Perform SEO

adminuser07/11/16

Totallymoney.com and Kaizen Win Best in Content

Pete Campbell31/10/16

How Your Brand Can Optimise for Voice Search

adminuser14/10/16

Kaizen nominated for third-award in 2016

adminuser10/10/16

Kaizen are nominated for a 2016 Travolution Award

Pete Campbell25/09/16

Content Marketing Inspiration: 16 Pointless Websites That Went Viral

Pete Campbell07/07/16

Google’s Bigger Plan For The Mobile Web: Firebase, Deep Linking & Instant Apps

Pete Campbell21/06/16

Content Marketing Inspiration: 6 Campaigns That Use Interactive Music

Conversion Rate Optimisation

Pete Campbell16/05/16

Top 8 Tools for a Conversion Rate Optimisation Project

Pete Campbell09/05/16

Content Marketing Inspiration: 6 tumblr Websites

adminuser29/04/16

Why Infographics Aren’t Dead

Pete Campbell19/04/16

Content Marketing Inspiration: 6 of the Best-Designed Calculators

Pete Campbell11/04/16

5 Reasons Every Marketer Should Learn to Code

adminuser06/04/16

7 Awesome Data Providers you should be using for Your Content

Pete Campbell22/03/16

The Non-Technical Guide To HTTP/2

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