Why We’re Investing Heavily in AI at Kaizen

Over the last year I’ve had countless conversations with clients, colleagues, and industry leaders about the impact AI is having not just on marketing, but on how businesses operate at their core. What became immediately clear is those who integrate and adapt quickly will lead; those who hesitate will be left behind.

That’s why we’re making a deliberate, strategic investment into AI across every part of our agency from SEO to Digital PR, Content to Strategy, and beyond. But this isn’t about hype. It’s about solving real problems in smarter, faster, and creative ways. The results are starting to speak for themselves.

Building Custom AI Workflows for Real Impact

Rather than relying solely on off-the-shelf tools, we’re building our own data ingestion and handling tool that we can pair with cutting edge open source AI. Building future proof custom AI workflows tailored to the challenges and opportunities we see every day. Automating competitor analysis, generating content ideas, analysing thousands of data points in seconds, and scaling the manual tasks that used to take hours. These aren’t experiments, they’re real tools that our team is already using to deliver stronger work, faster.

We’re integrating AI with our internal systems, combining Python scripts, APIs, and ChatGPT prompts into powerful automations that allow our people to focus more on strategy, creativity, and what truly moves the needle for clients.

AI Maturity in Marketing Agencies

AI Is a Team Sport

But none of this matters without the right culture and capability to support it. That’s why we’re equally committed to training our team, so that AI isn’t something owned by a select few, it’s something everyone in all departments can understand and use. From teaching Python to our SEO execs, to running prompt workshops in PR, we’re investing in the tools and the people who use them.

This is about democratising innovation. We want every person at Kaizen to feel empowered to test, break, rebuild, and share and we’re creating the space for that to happen.

The Future Is Built By Those Who Experiment

AI won’t replace marketers but marketers who know how to harness AI will absolutely outpace those who don’t. At Kaizen, our goal is to stay ahead by being bold, experimental, and strategic in how we use these tools. This is not just an evolution of process, but a redefinition of what’s possible in digital marketing.

We are all the pioneers of the future of our work. 

Watch this space.

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Jeremy McDonald

CEO, Kaizen