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Virtual ASO Roundtable Summary

On the 28th May 2020, we held our first ever ASO roundtable with guests from Booking.com, Yum (Pizza Hut), Busuu, Starling, IG, Very, and more, to discuss how ASO has been impacted by the COVID-19 pandemic. Naturally, as users are spending more time on their phones and digital devices being at home, some brands […]

Serena Pearson

8th June 2020

Less is More: My Design workshop with David McCandless

Last week I had the opportunity to attend a class held by David McCandles. Some of you in the data visualisation field will know him as the author of Information is Beautiful and Knowledge is Beautiful. Two books that I frequently return to when looking for inspiration in my day to day being a designer. […]

Nathan Ralls

11th May 2020

Survey: The UK’s post-lockdown drinks

With the UK following social distancing measures as a result of the COVID-19 crisis, many of us have been looking to the future. Not just being able to see our friends and families again, but being able to enjoy a freshly poured pint at our local watering hole. This got us wondering, what exactly will […]

Katheryn Watson

6th May 2020

ASO Reporting Fundamentals

While there are similarities between ASO & SEO, such as keyword optimisation and competitor research, there are different key performance indicators (KPIs) which are being measured and that ultimately affects your app approach. Understanding what measurements are important for you and the business is fundamental for a robust strategy and effectively proving return on investment. […]

Serena Pearson

29th April 2020

Best Value Streaming Services in 2020

In a digital world and in the middle of a global pandemic – keeping ourselves entertained as we practice social distancing and self-isolation has never been so important. With thousands of shows, movies, and streaming services at our disposal, which subscription service is really worth it? We analysed the top six streaming platforms; Apple TV+, […]

Casey Paul

29th April 2020

Featured Posts

Kaizen Named in Campaign’s Best Places to Work 2020

Last night, Campaign listed London-based agency, Kaizen as one of the Best Places to Work in 2020 in the UK this year. Taking 21st place on the list which was officially released this week, Kaizen is delighted to be featured and continues to strive towards better work-life balance for all its employees. Currently, Kaizen offers […]

Casey Paul

5th March 2020

Lastminute.com Picks Kaizen as New Digital Marketing Agency

Leading European travel company, Lastminute.com, have recently selected Kaizen as their new SEO, Content Marketing and Digital PR agency for 2019 and beyond. An online travel retailer, Lastminute.com has over 90 million unique monthly users, and offers global flights and hotel deals. As part of their content marketing strategy with Kaizen, we created a campaign […]

Jessica Lang

6th March 2019

Kaizen Wins Content Marketing Agency of the Year Award 2018 by The Drum

Last night, Kaizen was awarded Content Marketing Agency of the Year by The Drum’s Agency Business Awards. Out-ranking agencies such as TVC Group and Across the Pond, Kaizen won the award based on our incredible work for high-profile clients over the course of 2018. Kaizen is an awards-winning, industry-leading content marketing agency dedicated to making […]

Jessica Lang

28th November 2018

Kaizen Named One of UK’s Top 50 Tech Companies by Deloitte

On 15th November, Kaizen was ranked the 38th fasted growing tech company in the UK according to the Deloitte Tech Fast 50 Awards. The Deloitte Technology Fast 50 is one of the UK’s foremost technology award programmes, celebrating innovation and entrepreneurship. Now in its 21st successful year, it is a ranking of the country’s 50 […]

Jessica Lang

16th November 2018

We Analysed 2000 Pieces of Travel Content to Find the Best Type for SEO

Recently, Kaizen hosted a breakfast roundtable on the future of content in the travel industry. Featuring SEO, Content and Marketing seniors from high-profile travel brands, the event was chaired by Lee Hayhurst, the editor of B2B Travel publication Travolution. There was a lively debate surrounding the in-depth research Kaizen conducted into travel content for our […]

Jessica Lang

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Email Address	contact@kaizen.co.uk
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