A holistic approach to Search

Search is more connected than ever, and so are we. Our unified approach brings SEO and PPC together into one seamless strategy designed to help your brand conquer its wider Search-Verse™. Powered by our expert team of channel specialists and a proprietary suite of agentic AI tools, we combine data-driven insights and innovative ideas to keep your brand ahead of every trend and algorithm.

What we can do for you?

Strategy

Strategy is at the heart of everything we do. Our expert strategists blend SEO and PPC into a single holistic approach, making sure both channels work together to deliver maximum impact. Grounded in data and guided by your business objectives, we make sure every move we make supports your broader business goals.

Reporting

Say goodbye to messy spreadsheets and hello to clean, automated reports. Our live dashboards deliver actionable insights from the moment a campaign goes live, structured around KPI frameworks that tie every result back to your goals. And because our team is tapped into the Search world, you’ll also receive regular competitor and market insights to inform decisions.

AI Tools

Our proprietary AI tools go beyond reporting, turning performance data into real-time opportunities for growth. Backed by these tools, our Search experts continuously analyse results to highlight where to pull back or push spend for the biggest return, delivering automated insights and testing recommendations. By benchmarking performance against competitors, our tools help you stay ahead of market shifts and spot new demand before it peaks.

Account Management

Alongside a team of Search experts working hard to deliver results, you’ll also benefit from your own dedicated Account Manager who’ll be your main point of contact day to day. They’ll keep you updated on progress and performance so you’re always in the know, and make sure strategy stays aligned with your business goals.

Testing & Innovation

We believe the best never stand still, so we’re always experimenting with new ways to go beyond the basics and drive growth. From careful A/B testing to forecasting and opportunity sizing, our approach combines experimentation with evidence to refine strategy based on real performance data. And with a user-first mindset, every insight aims to improve experience and drive more meaningful conversions.

Our Services

Search Services

SEO Services

We have a long history as an SEO agency, and our results prove it. We provide a huge range of SEO services across channels and industries, creating bespoke strategies that get our clients seen. If you’re looking for SEO marketing that goes beyond keyword research and creates a lasting impact, you’re in the right place.
Technical SEO

Our approach to technical SEO is much more than just code. Our team of technical SEO experts dive deep into the mechanics of your website, optimising performance, crawlability, and user experience to make sure you’re not just found, but found first.
International SEO

Our international SEO strategies help global brands achieve visibility across multiple markets, backed by insights from our in-house local experts. From culturally tailored content to multilingual and multi-region optimisation, we make sure your site is discoverable and engaging for audiences around the world.
TikTok SEO

TikTok is rapidly becoming a major search engine. Our specialist TikTok SEO approach gets your brand seen where your audience is actively searching by combining data-led optimisation with platform expertise to help you stay competitive.
Instagram SEO

Alongside TikTok, Instagram is becoming a powerhouse for search and discovery. Kaizen’s Instagram SEO offering optimises everything from profile setup to content and hashtags, using data and cross-channel insights to spark engagement and keep you ahead of the competition.
PPC Services

Whether your customers are searching on Google, browsing YouTube, or shopping on Amazon, our PPC approach puts your brand in front of them. We build data-driven PPC campaigns that capture intent and deliver measurable growth across every major channel, translating real demand into lasting performance.
Local SEO Services

When people near you are searching, you need to be the business they find. Our Local SEO service optimises your Google Business Profile, local pages, and listings based on how your community searches, helping you gain stronger visibility and build trust with nearby customers.

Search Agency

Our process

Insight and Opportunity

Growth doesn’t happen without the right opportunities, so that’s where we start. We take a deep dive into market research and audience insights, combining this with an analysis of current site performance and Search visibility to identify opportunities to build your personal Search-Verse™.

Benchmarking

This is where we set the bar. We outline KPIs and assess how your current performance stacks up against competitors, digging into what they’re doing in the Search space. By understanding how and where you can outperform them, we build a clear forecast of what’s possible.

Tailored Strategy

With a clear picture of the landscape, we craft a strategy built specifically for your brand and audience. Our deep auditing process and data-driven Search-Verse™ optimisation help us identify what will truly move the needle, maximising ROI while improving the efficiency and effectiveness of every channel.

Execution

We’ve built the strategy – now we make it happen. Our thorough onboarding process makes sure we understand what matters most to you, so we can deliver a cross-channel approach that stays transparent, flexible and aligned with your goals. Supported by dedicated Account Managers and powerful AI tools, we optimise performance every step of the way. We’ve built the strategy – now we make it happen. Our thorough onboarding process makes sure we understand what matters most to you, so we can deliver a cross-channel approach that stays transparent, flexible and aligned with your goals. Supported by dedicated Account Managers and powerful AI tools, we optimise performance every step of the way.

Measuring Results

Our live automated dashboards give us a 24/7 overview of every campaign, so we can spot what’s working well and where we can perform better. We continuously refine our strategy based on performance, making sure we’re always working towards your goals.

What They Say About Us

We're pretty good at it - but don't just take our word for it...

"Working with Kaizen has been an absolute pleasure. Their global team’s media knowledge across diverse markets is truly impressive. Results-oriented, creative, and agile - I highly recommend their services for anyone seeking efficient and effective digital PR support. "
Yolanda del Peso
SEO Outreach Specialist
"We have worked with the team at Kaizen on various offsite SEO projects. The team are knowledgeable, creative, and hard-working and it has been a pleasure to work with them. I would happily recommend Kaizen to brands looking to improve their offsite SEO presence."
Matthew Morrissey
Organic Search Director
"The experience with Kaizen to date has been nothing but positive and enjoyable. We consider them to be a worthwhile extension to our internal team and they enhance our capabilities across Digital PR and onsite SEO. We look forward to doing a lot more with Kaizen in the future."
Kole Ogunjobi
Head of SEO & Organic Performance