Brands are seeing a spike in traffic from LLMs and the smartest teams are already working out how to scale it.

In this presentation, Ed Coles, SEO Lead at Kaizen, shares the early data behind LLM referral patterns and how LLM optimisation is already diverging from traditional SEO techniques. You’ll see what happens when you apply prompt-led optimisation to real content and how that impacts engagement and performance.

Download now to identify emerging LLM traffic opportunities and apply practical techniques to increase visibility in AI-driven search experiences.