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PR Agency in London & Manchester
Kaizen turns your brand into an industry voice
PR at Kaizen turns your brand into an industry voice, not just another mention or backlink. Our approach blends Digital, Experiential and Reactive PR into a bespoke strategy shaped by insight, fuelled by creativity and grounded in a deep understanding of your brand. From spotting cultural moments to crafting standout concepts and real-world experiences, we build narratives that travel across platforms and audiences to amplify your story far and wide.
What can we do for you as PR agency?
PR Strategy
Strategy is where the story begins. We make it our mission to get to know your brand inside out, digging into the goals and challenges that led you here. Our expert PR specialists then get to work crafting a bespoke strategy backed by insights, considering everything from SEO visibility to social presence and market trends.
Creative
Creativity is built into every step of the journey at Kaizen, from ideation all the way through to launch. We have a dedicated team of creatives with a knack for crafting industry-leading concepts, as well as in-house production experts who bring those concepts to life. You’ll be involved throughout the whole creative process, working closely with us as ideas evolve into campaigns that capture attention and earn meaningful coverage.
Reporting
Our work doesn’t end when a campaign goes live. We create in-depth, automated reports to track every metric that matters, tying everything back to your goals to make sure we’re on target. We also prioritise transparent communication and feedback at every stage, with regular meetings and reviews to check in on where things are and where we’d like them to be.
Account Management
At Kaizen, your dedicated Account Manager will be your main point of contact while we work together, acting as an extension of your brand to make sure we never lose sight of your objectives. You’ll benefit from weekly calls, monthly check-ins and in-person meetings, as well as regular opportunities to get involved in events and training sessions.
Our Services
PR Services
Our integrated PR team at Kaizen works closely with our in-house SEO experts to create bespoke strategies tailored to the biggest opportunity areas for your brand. Everything we do is aligned to your wider business goals, marketing calendars and target audience, ensuring every activity stream we recommend has maximum impact.
Digital PR
As a Digital PR agency, we combine creativity with data-driven insight to deliver campaigns that secure meaningful coverage and fuel organic growth. Our integrated Digital PR team works closely with our in-house SEO experts to build strategies shaped around your biggest opportunity areas, always aligned with your wider business goals.
International PR
Our International PR offering extends beyond the English-speaking world, crossing borders to boost your brand’s digital presence in key international markets. We have a diverse and multi-national team who are experts in crafting international campaigns, liaising with global media contacts to secure high-quality coverage.
Experiential PR
Our Experiential PR approach brings your brand to life through immersive moments that inspire real-world connection. Whether it’s pop-ups or large-scale stunts, we create experiences designed to earn attention and leave a lasting impression. With expertise spanning influencer engagement, community building and more, we tailor every activation to your audiences and markets.
Reactive PR
Reactive PR places your brand at the centre of trending conversations. With a constant eye on the news cycle, we identify timely trends and opportunities to position your brand with authority. We use tools like JournoRequest and ResponseSource alongside real-time monitoring to deliver everything from rapid expert commentary to data-led insights, so you’re always one step ahead.
Our PR agency
Our process
Opportunity & Benchmarking
Every award-winning idea starts with the right opportunity. That’s why we take the time to understand exactly what you’re aiming to achieve and why, before conducting in-depth market research to identify the gaps and opportunity areas. We also dig into competitor performance to understand where your brand stands within the wider landscape. Together, these insights give us the clarity needed to set meaningful KPIs, so we know exactly what to focus on moving forwards.
Bespoke strategy
With KPIs set, we can talk strategy. Our expert team uses the insights we’ve collected on trends, competitors and opportunity gaps to craft a unique strategy tailored to your brand, identifying winning ideas and mapping out how exactly we can make them happen. Our strategies are never static – we adapt them as we go, shaping learnings into actionable steps.
Execution
This is where the real magic happens. Once the strategy is approved, we move into seamless execution, guided by clear roadmaps and full transparency at every step. Our team stays agile, adapting to new learnings and shifting priorities to make every campaign the best it can be. We use a blend of proprietary AI-driven tools, always-on testing and quick-win activity (like link reclamation and reactive outreach) to deliver results from day one.
Amplification
When we’ve got the ball rolling, we maximise momentum by putting your best-performing content in front of the right audiences, using A/B testing to refine what resonates. We tap into a range of techniques to make every campaign work harder, from layering in expert commentary and case studies to boost authority, to repurposing assets for social channels to extend reach.
Measuring Results
We create clear, automated reporting dashboards to keep us informed of every win, and every area for improvement. These measure all key metrics against our KPIs, including everything from ranking and keyword changes to traffic and trust flow. This constant visibility empowers us to refine and evolve our strategy in real time, turning data into decisive action that strengthens results.
What They Say About Us
We're pretty good at it - but don't just take our word for it...
SubstackPR Needs Good Data More Than Ever
SubstackWhy Social Should Be the Starting Point for Every Marketing Strategy
SubstackClaude Sonnet 5 launch, Marmite rebrand & more
SubstackOpenAI GPT-5.6 launch, Google spam update & more
SubstackChoosing Social Media Trends to Take Part In as a Brand
Free ResourceLLM Masterclass – Webinar Recording
Free ResourceHow to Build a TikTok SEO Strategy – Webinar Recording
Free ResourceHow to Build a TikTok SEO Strategy
Free ResourceHow to Measure & Optimise LLM Performance
Free ResourceThe TikTok Shop Playbook for eCommerce Brands
Free ResourceHow to Scale LLM Traffic & Visibility
Free ResourceHow to Navigate the Search-Verse™
Free ResourceSearch-Verse™ Ranking Factors
Free ResourceHow TikTok Shop is Redefining Search & Shopping
Free ResourceReframing the PR vs Digital PR Debate
Free ResourceCan You Scale LLM Traffic Through AI?
Frequently Asked Questions
Digital PR: FAQs
what is digital pr?
Digital PR is a strategy using newsworthy stories, creative campaigns and expertise to earn coverage and help build a brands visibility online. Digital PR adopts many tactics from traditional PR such as creating unique insights that will be of interest to the press, building relationships with journalists, xxx however it’s focus is primarily on visibility online.
Initially used as part of an SEO strategy, Digital PR has benefits including helping brands improve their organic rankings, increase traffic, and drive sales. However, Digital PR goes beyond just SEO benefits as it helps drive brand awareness both on and offline as well as on a variety of channels including social and LLMs.
what types of digital pr campaigns do you create?
From large-scale evergreen hero campaigns to reactive newsjacking that sees coverages secured in a matter of hours, we create a breadth of campaigns across all industries to help brands earn backlinks and coverage, build branda wareness and drive measurable results. All of our campaigns and concepts are scalable to your goals, budget and strategy.
Interactive
Hero – Large-scale, insight or creative led campaigns designed to generate widespread coverage. Our hero campaigns always include on-site copy, research and design.
Micro – Agile, low-lift campaigns that pull unique insights and commentary into a press release to gain coverage and visibility quickly
Proactive reactive – Planned commentary and insight to launch to the press during key seasonal moments throughout the year.
Newsjacking – Reacting to breaking news stories and trends with commentary, campaigns and insights that position your brand in the conversation.
Event support – Driving attendance and coverage through journalist invitations, event promotion and post-media coverage.
Experiential Activations – Creative activations through real-world stunts and experiences that are designed to build brand awareness.
Product PR – Securing coverage for your products through creative campaigns, seasonal features, gift guides and targeted media outreach.
how do you secure media coverage?
Digital PR campaigns secure media coverage by creating stories that journalists genuinely want to publish. Our PR team take a story-first approach, developing newsworthy content through original research, expert commentary, on-site assets and creativity that align with conversations happening in the media.
Each campaign has a tailored media strategy. Our team build tailored and personalised media lists for each of our campaigns, targetting journalists who have a reputation for talking about relevant topics.
which industries do you work with?
We have experience working across a range of industries, from fintech and insurance to e-commerce and travel.
Industries we have experience in include finance, insurance, trade & investments, travel, beauty, fashion and e-commerce, education, tech, gambling, pet care, housing and health.
how do you measure digital pr success?
There are a breadth of metrics we report on to demonstrate the success of our Digital PR activity for clients. Whilst we track traditional Digital PR metrics such as media coverage, backlinks, brand mentions, quality of coverage and link type, we also focus on wider impact results covering brand visibility and commercial performance. Wider reporting includes keyword visibility changes, organic traffic (brand and non-brand), share of search, brand search, lead generation and sales. We work closely with our SEO teams as well as our clients to determine clear goals from the beginning and a reporting system that demonstrates the value in the most impactful way for each brand.
