We turn your brand into an industry voice

PR that turns your brand into an industry voice, not just another mention or backlink. Our approach blends Digital, Experiential and Reactive PR into a bespoke strategy shaped by insight, fuelled by creativity and grounded in a deep understanding of your brand. From spotting cultural moments to crafting standout concepts and real-world experiences, we build narratives that travel across platforms and audiences to amplify your story far and wide.

What we can do for you?

PR Strategy

Strategy is where the story begins. We make it our mission to get to know your brand inside out, digging into the goals and challenges that led you here. Our expert PR specialists then get to work crafting a bespoke strategy backed by insights, considering everything from SEO visibility to social presence and market trends.

Creative

Creativity is built into every step of the journey at Kaizen, from ideation all the way through to launch. We have a dedicated team of creatives with a knack for crafting industry-leading concepts, as well as in-house production experts who bring those concepts to life. You’ll be involved throughout the whole creative process, working closely with us as ideas evolve into campaigns that capture attention and earn meaningful coverage.

Reporting

Our work doesn’t end when a campaign goes live. We create in-depth, automated reports to track every metric that matters, tying everything back to your goals to make sure we’re on target. We also prioritise transparent communication and feedback at every stage, with regular meetings and reviews to check in on where things are and where we’d like them to be.

Account Management

Your dedicated Account Manager will be your main point of contact while we work together, acting as an extension of your brand to make sure we never lose sight of your objectives. You’ll benefit from weekly calls, monthly check-ins and in-person meetings, as well as regular opportunities to get involved in events and training sessions.

Our Services

PR Services

Our integrated PR team works closely with our in-house SEO experts to create bespoke strategies tailored to the biggest opportunity areas for your brand. Everything we do is aligned to your wider business goals, marketing calendars and target audience, ensuring every activity stream we recommend has maximum impact.

Digital PR

As a Digital PR agency, we combine creativity with data-driven insight to deliver campaigns that secure meaningful coverage and fuel organic growth. Our integrated Digital PR team works closely with our in-house SEO experts to build strategies shaped around your biggest opportunity areas, always aligned with your wider business goals.
International Digital PR

Our Digital PR offering extends beyond the English-speaking world, crossing borders to boost your brand’s digital presence in key international markets. We have a diverse and multi-national team who are experts in crafting international campaigns, liaising with global media contacts to secure high-quality coverage.
Experiential PR

Our Experiential PR approach brings your brand to life through immersive moments that inspire real-world connection. Whether it’s pop-ups or large-scale stunts, we create experiences designed to earn attention and leave a lasting impression. With expertise spanning influencer engagement, community building and more, we tailor every activation to your audiences and markets.
Reactive PR

Reactive PR places your brand at the centre of trending conversations. With a constant eye on the news cycle, we identify timely trends and opportunities to position your brand with authority. We use tools like JournoRequest and ResponseSource alongside real-time monitoring to deliver everything from rapid expert commentary to data-led insights, so you’re always one step ahead.

Our PR agency

Our process

Opportunity & Benchmarking

Every award-winning idea starts with the right opportunity. That’s why we take the time to understand exactly what you’re aiming to achieve and why, before conducting in-depth market research to identify the gaps and opportunity areas. We also dig into competitor performance to understand where your brand stands within the wider landscape. Together, these insights give us the clarity needed to set meaningful KPIs, so we know exactly what to focus on moving forwards.

Bespoke strategy

With KPIs set, we can talk strategy. Our expert team uses the insights we’ve collected on trends, competitors and opportunity gaps to craft a unique strategy tailored to your brand, identifying winning ideas and mapping out how exactly we can make them happen. Our strategies are never static – we adapt them as we go, shaping learnings into actionable steps.

Execution

This is where the real magic happens. Once the strategy is approved, we move into seamless execution, guided by clear roadmaps and full transparency at every step. Our team stays agile, adapting to new learnings and shifting priorities to make every campaign the best it can be. We use a blend of proprietary AI-driven tools, always-on testing and quick-win activity (like link reclamation and reactive outreach) to deliver results from day one.

Amplification

When we’ve got the ball rolling, we maximise momentum by putting your best-performing content in front of the right audiences, using A/B testing to refine what resonates. We tap into a range of techniques to make every campaign work harder, from layering in expert commentary and case studies to boost authority, to repurposing assets for social channels to extend reach.

Measuring Results

We create clear, automated reporting dashboards to keep us informed of every win, and every area for improvement. These measure all key metrics against our KPIs, including everything from ranking and keyword changes to traffic and trust flow. This constant visibility empowers us to refine and evolve our strategy in real time, turning data into decisive action that strengthens results.

Case Studies

Featured Work

What They Say About Us

We're pretty good at it - but don't just take our word for it...

"Working with Kaizen has been an absolute pleasure. Their global team’s media knowledge across diverse markets is truly impressive. Results-oriented, creative, and agile - I highly recommend their services for anyone seeking efficient and effective digital PR support. "
Yolanda del Peso
SEO Outreach Specialist
"We have worked with the team at Kaizen on various offsite SEO projects. The team are knowledgeable, creative, and hard-working and it has been a pleasure to work with them. I would happily recommend Kaizen to brands looking to improve their offsite SEO presence."
Matthew Morrissey
Organic Search Director
"The experience with Kaizen to date has been nothing but positive and enjoyable. We consider them to be a worthwhile extension to our internal team and they enhance our capabilities across Digital PR and onsite SEO. We look forward to doing a lot more with Kaizen in the future."
Kole Ogunjobi
Head of SEO & Organic Performance