This chart shows how brands earn visibility across the modern discovery ecosystem. Search, Social, PR and AI Visibility rely on shared signals to assess relevance and trust.

The Search-Verse™ Ranking Factors map those signals into a single system, so brands can see what drives visibility at an entity level. The further a brand progresses through this system, the harder it becomes for competitors to outrank them.

Each signal influences the others. Progress is made by strengthening the system as a whole rather than optimising one factor in isolation.

What the Orbits Represent

• Local SEO and Technical SEO signals anchor the ecosystem. They provide clarity and structure so platforms can interpret your brand correctly.
• Content SEO and Digital PR signals build authority and relevance. They shape how your expertise is understood, cited and referenced across the web.
• Social and AI visibility signals drive momentum as well as reach. They influence demand and support credibility.
• Platforms increasingly borrow signals from each layer. This is why alignment matters more than single-channel ownership.

How to Use This Framework

• Plot your current activity against the ranking factors and identify any gaps or imbalances. Most brands over-focus on technical and content outputs while under-investing in authority and demand signals.
• Use the planet size structure to prioritise investment based on impact.

Why This Matters

Search engines, social platforms and LLMs reward brands that demonstrate real-world relevance across multiple environments.

The Search-Verse™ Ranking Factors reflect how modern platforms evaluate brands.