TikTok is becoming the go-to search engine for Gen Z.

That means your brand needs to be seen there. Our specialised TikTok SEO strategy blends data, creativity and deep platform understanding to help you rank and stay relevant, driving meaningful visibility with audiences. From competitor benchmarking to TikTok Shop optimisation, every step of our process is planned and executed by experts in SEO for TikTok, so you can rest assured your brand is in safe hands.

What we can do for you as a TikTok SEO Agency?

Identifying Topic Opportunities

We uncover the topics your audience is already searching for by analysing long-tail question keywords and emerging search patterns across TikTok. Using Creator Search Insights, we pinpoint evergreen themes and intent-rich queries that offer the greatest potential for discovery. These insights shape content that keeps you visible long after the trend cycle moves on.

Search-Driven Content Strategy

Our approach prioritises real search demand when creating content, using keyword insights to shape concepts, formats and hooks that match how users discover on TikTok. We leverage tactics like A/B testing and organising top-performing videos into themed playlists to strengthen relevance and drive consistent long-term growth.

TikTok Shop Optimisation

We optimise your TikTok Shop for maximum search visibility, enhancing product titles, descriptions, attributes and tagging to align with how users actually search on the platform. Combined with insights from keyword trends and user behaviour, we elevate your shop’s visibility and turn organic discovery into measurable revenue.

Cross-Channel Integration

We know TikTok SEO performs best when it’s connected, not siloed. We sync your TikTok strategy with your organic and paid Search activity, creating a unified approach that drives stronger results across your entire Search-Verse™.

TikTok SEO

Our process

Research and Insights

Our TikTok SEO strategy starts by getting to know how your audience searches and discovers new brands on TikTok, analysing behaviour and trends unique to your category. From there, we dig into TikTok Creator Search Insights to map exactly where you rank across keywords, hashtags, and visual search results to reveal the biggest opportunities for growth.

Benchmarking

This is where we measure your performance against competitors to see who’s winning and why. By identifying gaps and potential growth areas, we can forecast where your brand can outperform and capture demand before it peaks.

Execution and Optimisation

Our expert team optimises every touchpoint of your TikTok presence, including your bio, captions, hashtags and alt text, strengthening visibility across all search surfaces. That includes fine-tuning your TikTok Shop to boost discovery and conversion rates. Alongside that, we create impactful content based on evergreen topics to keep your brand relevant and easy to find.

A/B testing

We’re constantly testing and evolving our approach. By A/B testing content and formats, we quickly figure out what drives the strongest engagement and search visibility. We’ll scale top-performing elements to make sure your output stays effective and algorithm-friendly.

Reporting

All performance is tracked through live in-house reporting dashboards, giving you full transparency from start to finish. With always-on insights, we can pivot fast and keep you ahead of trends before they explode.

Why choose Kaizen as your TikTok SEO expert?

We’re leaders in TikTok SEO, helping brands get discovered by the audiences that matter. With years of experience in short-form search behaviour, our team builds holistic strategies shaped around your goals to drive real commercial results.

Our TikTok SEO strategy helps clients boost keyword rankings, increase shop conversions, and dominate their category across the platform. And by combining human expertise with in-house AI tools, we spot new trends before they peak and refine your strategy with data-driven precision.

If you want to stay ahead on the platform shaping the future of Search, we can make it happen.