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As an experienced SEO agency, we’ve spent years refining the strategies that help brands earn meaningful visibility and long-term growth. We offer a complete suite of SEO services designed to strengthen your organic presence from every angle, whether that’s improving site structure, publishing evergreen content, or expanding your authority online. Every strategy we create is built around your goals, and how your audience searches in your market. If you’re looking for an SEO agency that goes beyond keyword research and takes the bigger picture into account, you’ve found it.
What we can do for you as an SEO Agency?
Technical SEO
Technical SEO is one of our key SEO services, providing an in-depth analysis of site performance, crawlability, UX, and functionality to uncover opportunities and eliminate obstacles.
International SEO
We have a diverse team of experts working on International SEO, helping cross-market and global clients achieve exceptional visibility across the globe through hreflang tags, multilingual content, and geo-targeting strategies.
Social Media SEO
Instagram and TikTok SEO help your brand get discovered through short-form content users actually want to see. We analyse user behaviour, optimise your profiles and content, and benchmark against competitors to strengthen visibility, engagement and impact across both platforms.
Local SEO
Our Local SEO service helps your business stand out in local search results and map listings, driving real-world visibility when nearby customers are actively searching. By analysing how your audience searches in your area and optimising your Google Business Profile, local pages and listings, we build a strategy that strengthens trust and boosts local rankings.
SEO Agency
Our process
Insight and Opportunity
Effective SEO begins with understanding where the strongest opportunities lie. We start by analysing how your audience searches, digging into keyword data and content gaps across your market. Combined with audits of your current organic visibility, technical performance, and competitors’ rankings, we uncover what’s holding you back and where your biggest growth avenues are.
Benchmarking
Here, we establish a clear picture of your position in the Organic Search landscape. We measure performance against competitors across keywords, content quality, backlink strength, page speed, UX signals, and technical setup. By assessing who currently dominates the SERPs and why, we define data-driven KPIs and map out what it will take for your brand to outrank them.
Tailored Strategy
Now that we have insight, we build a bespoke SEO strategy shaped entirely around your goals, industry, and audience. This includes a prioritised roadmap covering technical improvements, on-page optimisation, content creation, local and international visibility (where relevant), and off-page authority building. Every recommendation is grounded in data, with a focus on the actions that will create the biggest organic uplift.
Execution
Once the strategy is defined, we bring it to life. Through structured onboarding, we align with your team’s priorities and workflows to establish seamless implementation. Our specialists then get to work optimising site architecture, expanding and refining content, strengthening metadata, improving page experience, and much, much more. Supported by our suite of proprietary AI tools and experienced SEO Account Managers, we stay flexible and transparent at every stage.
Measuring Results
SEO performance is always evolving, and so are we. We track progress in real time through automated dashboards and in-depth reporting, monitoring rankings, organic traffic, conversions, crawlability, technical health, and more. With continuous testing and refinement, we keep your strategy aligned with algorithm updates and emerging search opportunities, so you’re always moving closer to your long-term goals.
Why choose Kaizen as your SEO expert?
We’re an award-winning SEO agency with over 12 years of experience getting brands seen. Our team of experts provide SEO services tailored to your business goals, building cross-channel strategies that guarantee results.
From detailed Technical SEO that keeps your website running smoothly, to ambitious TikTok and Instagram SEO that drives engagement, our approach prioritises sustained organic growth for long-term success.
Our specialist SEO services in London and Manchester have consistently led to improved rankings for our clients, positioning them prominently in search engine results. As a result, our clients have experienced huge growth, with increased website traffic translating into higher conversion rates and revenue.
By continuously refining our approach based on data-driven insights and industry trends, we offer a competitive edge for our clients in what can be a challenging digital space.
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Frequently Asked Questions
SEO FAQs
how does seo work for our clients?
Across clients, SEO support involves optimising your website and content to improve visibility in search engine results. This includes keyword research, on-page optimisation (meta data tags, headings and content), off-page strategies (link building and social media) and technical SEO (making sure the website is crawlable and user-friendly). The goal is to increase organic traffic, enhance online presence, and drive conversions for your business.
what are the different types of seo?
SEO is formed of three core pillars: Technical SEO, On-page SEO and Off-page SEO. Technical SEO looks at the technical performance and health of the site, ensuring the site is well optimised for indexing, crawlability and site speed. On-page SEO focuses on content relevancy and quality, where keyword optimisation, content structure and on-page copy help search engines better understand the context of your page. Off-page SEO relies on developing and building site authority through Digital PR and other link building strategies. All of these components work together to boost website rankings in search engine results and attract targeted traffic effectively.
how do i prove the roi for seo strategy?
Investing in SEO can yield significant ROI by increasing organic traffic, which can often lead to higher conversion rates. It helps businesses reduce reliance on paid advertising, thus lowering customer acquisition costs over time. Effective SEO strategies can also enhance brand credibility and visibility, attracting more qualified leads and improving long-term sustainability. Tracking metrics like keyword rankings, organic traffic growth, and conversion rates can demonstrate the tangible returns from SEO investments, making it a valuable long-term strategy for business growth.
can i see examples of great seo work?
Visit the ‘Our Work’ section of our website to see SEO client case studies from various different sectors. We also share our thoughts on brands that are doing SEO really well here.
what are the best tools to help with seo?
There are a number of different free and paid-for SEO tools you can use to help optimise your site. Depending on your goal, the following will provide a great basis for SEO analysis and optimisation: Ahrefs for backlink analysis and keyword research; SEMrush for competitive analysis and site audits; Google Search Console for performance insights and indexing status; Screaming Frog for technical analysis and site audits; and Google Analytics for traffic and user behaviour analysis.
These tools provide essential features to improve website visibility and performance in the SERPs. Access all our FREE resources here.
