Reframing the PR vs Digital PR Debate

Digital PR is evolving fast, with brands shifting focus from link acquisition to building authority, relevance, and long-term visibility.

In this presentation, Charlotte Crowther, Digital PR Manager at Kaizen, explores how the discipline is becoming brand-first, what this means for SEO performance, and how leading teams are adapting their strategies. You’ll see how brand reputation, relevance, and reach now play a central role in organic growth.

Download now to learn how to align PR, SEO, and marketing efforts, redefine success metrics, and build Digital PR strategies that drive both performance and perception.