How to Measure & Optimise LLM Performance

AI search is projected to overtake traditional organic discovery within the next few years, yet most brands have no framework for understanding how they appear inside LLM responses.

Traffic data alone hides the true picture. AI systems often generate answers from trained data without triggering citations, meaning your brand can influence decisions without ever appearing in analytics. The real question is not whether you rank, but whether you are retrieved, interpreted and trusted by the models shaping modern buying journeys.

This guide breaks down how LLMs decide which brands to include, the signals that correlate with citation, and how to measure both visibility and commercial impact. If you want to understand where your brand stands inside AI-generated answers, download the guide now!