
PR doesn’t need to be boring – and we’re not afraid to push boundaries to prove it.
As an Experiential Marketing Agency, our approach transforms your brand into an unforgettable, real-world experience, from bold pop-ups to large-scale stunts that spark conversation online and off. Powered by our human-centric AI tools, we combine deep cultural and social trend analysis with world-class creative to create ideas grounded in insight, not guesswork. By identifying content gaps and building rich audience profiles, we design activations that influence every stage of the customer journey and deliver results you can feel.
What we can do for you as an Experiential PR Agency?
Our process
Audience Profiling
We start by getting to know your audience inside and out. Using a combination of data collection and AI-driven analysis, we explore six core insight pillars to build a detailed, accurate picture of your customers. We then visualise at least three audience personas to inform our strategy, making sure every choice targets their needs.
Trends & Competitor Analysis
To position your brand where people are paying attention, we track the stories, formats and trends shaping culture across every major platform from TikTok to Reddit. Our 360° trend dashboard, competitor visualisation tool and bespoke Brand Index give us a clear view of the gaps your brand can own. This insight shapes bold experiential ideas that deliver meaningful results.
Bespoke Strategy
Now it’s time to turn insights into ideas. We establish what success looks like and map the trends and formats we want to own, while also defining our media and outreach strategy. We then develop and pitch a range of bold creative concepts, as well as considering potential amplification routes like influencer content and OOH assets. Every idea is rigorously tested and quality-scored through our creative framework, so only the strongest concepts move forward.
Campaign Creation
Our creative, design and research teams work hand-in-hand to build campaigns that deliver impact in every detail. You’re never out of the loop: we run regular check-ins so you can guide and collaborate with us as the work develops. Our proprietary AI toolset also enhances efficiency across the process, so we can accelerate delivery while maintaining the highest creative standards.
Measuring Results
We measure what matters. After launch, we analyse a range of metrics like engagement, coverage, reach, sentiment and conversion data to show how your activation performed. Our proprietary tracking platform Klipr provides real-time insights from across the media landscape, visualised through a tailored dashboard so you can clearly see the impact and momentum your campaign generates.



























