We make your ad spend work harder

With a team in London, our paid social agency delivers data-driven social media advertising campaigns that connect content, targeting, and optimisation for real business results. From strategy to reporting, we turn impressions into impact. If your paid social isn’t scaling, it’s standing still. The best never stand still.

What we can do for you as a Paid Social Agency?

Data-Led Strategy

Developing a paid social media marketing strategy shaped by platform behaviour and your campaign goals to maximise performance across the funnel.

Creative Content

Creating short-form video and graphics designed specifically to engage audiences and drive conversions.

Algorithm Optimisation

A creative checklist ensures all content aligns with platform signals and best practice for reach, visibility, and engagement across social paid ads.

Full-Funnel Planning

Guiding audience targeting, sequencing, and message variation to move prospects from awareness to conversion.

Reporting & Insights

Providing bespoke reporting that tracks brand visibility, cost efficiency, and performance across placements, giving you the full picture of your social media ads.

ROI Measurement

Measuring success clearly through conversion metrics, attribution models, and uplift analysis so you know exactly how your paid social services are performing.

Account Management

Our hands-on, proactive team operates as your dedicated, on-demand paid social agency, keeping your campaigns running smoothly.

Paid Social Agency

Our process

Discovery and Strategy

We start by understanding your business, audience, and paid social campaign objectives. This lets us cater targeting, creative concepts, and full-funnel planning to your needs.

Creative Development

We produce scroll-stopping short-form video and graphics that perform across every platform, as part of a top social media advertising agency approach.

Campaign Execution

We manage placements, monitor performance, and optimise campaigns to ensure maximum reach and impact, making us a trusted paid social media service provider.

Measurement and Optimisation

We track engagement, conversions, and ROI, using data to refine campaigns and improve results continuously across your social media ads.

Why Choose Kaizen as your Paid Social expert

We’re a full-service paid social agency that combines creativity, data, and hands-on execution. From strategy to creative production and full campaign management, we deliver measurable results in a way that the finance team will love. Our approach is proactive, performance-driven, and built to scale, helping brands turn paid social media marketing into real business growth.