How to Build a TikTok SEO Strategy – Webinar Recording

TikTok is evolving fast from an entertainment platform into a search and discovery engine, but most brands are still creating content without a strategy for how they appear in search. Your content can perform well on the For You Page and still miss out on high-intent users actively searching for answers, recommendations and products.

This webinar breaks down how TikTok’s SEO algorithm works, the signals that influence visibility, and how to build content that captures both. It covers keyword research, content creation and performance measurement, grounded in real platform data and competitor analysis.

Meet the speakers:
Led by Amanda Easter, Social Lead, and Elena Caton, SEO Account Executive at Kaizen, this session brings together the best of both worlds. Amanda covers how TikTok SEO fits inside modern content and creator strategies, while Elena brings the SEO perspective, keyword research, search behaviour, and how discovery mechanics shape visibility and performance.