Reddit Masterclass – Webinar Recording

Discover how Reddit is becoming one of the most influential channels across AI search, organic visibility and social media.

In this recorded webinar, Yalin Kaya, Senior Social Strategist at Kaizen, explores how brands should be thinking about Reddit as part of their marketing strategy in 2026.

The session covers:

• Why Reddit is becoming more prominent in Google Search and AI-generated answers

• How to use Reddit for audience research and social listening

• How brands can turn community conversations into better content, campaigns and paid social strategy

• Practical frameworks for integrating Reddit into your wider marketing approach

 

If you work in SEO, you’ll gain a clearer understanding of Reddit’s role in AI visibility, search performance and content strategy.

If you work in social, you’ll learn how to use Reddit to uncover audience insights, create stronger content and engage with communities in a way that feels authentic.

Whether you’re responsible for search, social or digital marketing, this session provides practical strategies you can apply straight away.