LLM Masterclass – Webinar Recording

AI search is changing how users discover brands and information online, but most businesses still have little visibility into how they appear across ChatGPT and LLMs. Brands are either being recommended or ignored by AI without many fully understanding the signals influencing those outcomes.

This webinar breaks down how LLMs surface and prioritise information, the factors that influence AI visibility, and how brands can measure performance across citations, sentiment, and AI-generated answers. It covers practical frameworks for identifying gaps in brand presence and understanding how AI visibility connects back to trust, demand, and revenue.

Meet the speaker:
Led by Rachel McLeay, Strategy & Innovation Lead at Kaizen, this session explores how ChatGPT and LLM optimisation fits within modern SEO strategies. Rachel will cover how brands can measure visibility across AI platforms, the signals influencing model outputs, and the practical methods businesses can use to improve how they appear within AI-generated search experiences.