GEO Masterclass Webinar: How to Benchmark Visibility and Win in AI Search

AI search is reshaping how people discover brands, but understanding where your brand appears, why it gets recommended, and how that visibility drives commercial value remains a challenge.

As search fragments across ChatGPT, Gemini and Google’s AI experiences, traditional SEO metrics only tell part of the story. Recommendations vary between models, personalised prompts influence which brands appear, and AI-driven demand is increasingly difficult to attribute.

In this masterclass, Kaizen explores how brands can move beyond GEO hype and build a more measurable approach to AI visibility. From persona-led prompt research and technical foundations to cross-platform measurement, the session breaks down the practical frameworks for identifying visibility gaps, prioritising commercial opportunities and connecting AI search performance to business outcomes.

Meet the speakers:

Led by Martin, Head of SEO & GEO, and Rachel McLeay, Strategy & Innovation Lead at Kaizen, this session explores the evolution of AI search and what it means for modern SEO strategies. They cover how brands can benchmark visibility across AI platforms, develop prompt strategies around real customer needs, and approach measurement in an increasingly fragmented search landscape.