Influencer Marketing Agency
We curate clever collaborations that will resonate genuinely with your audiences.
We only work with brands we believe in
Influencer Marketing Management
Powerful Partnerships
We harness the power of influencers to amplify your brand’s reach and impact as part of a broader social media strategy. Our approach begins with a thorough analysis of your brand’s identity, target audience, and marketing goals. We then identify and engage with influencers whose values and follower demographics align with your brand. By forging authentic partnerships, we ensure that influencer collaborations resonate genuinely with their audiences and enhance your brand’s credibility and visibility.
Our team meticulously plans and executes influencer campaigns that seamlessly integrate with your overall social media strategy. We work closely with influencers to develop creative and compelling content that highlights your products or services in an engaging and relatable manner.
Whether through sponsored posts, product reviews, or collaborative projects, we craft campaigns that not only capture attention but also drive meaningful engagement and conversions. This strategic approach ensures that influencer partnerships effectively contribute to your brand’s growth.
Continuous monitoring and optimisation are key components of our influencer strategy. We track campaign performance using advanced analytics, assessing metrics such as engagement rates, reach, and return on investment. By analysing this data, we gain insights into what works best and refine our strategies accordingly. Our adaptive approach allows us to maximize the impact of influencer collaborations, ensuring they deliver sustained value and contribute significantly to your broader digital marketing objectives.
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CASE STUDIES
Social Media
Moonpig
We worked with Instagram influencers to shine a spotlight on Moonpig's seasonal product ranges and drive traffic to the website to increase sales.
Digital PR
Lovehoney
We created campaigns around sexual happiness and sexual health to work around the challenges presented by Google SafeSearch and drive traffic to Lovehoney's UK site.
Digital PR
Seven Star Digital
Seven Star Digital create products that help consumers cut through the huge volumes of iGaming operators.
News & Views
Influencer Marketing: FAQs
Influencer marketing is a strategy where brands collaborate with influential individuals on social media to promote their products or services to their followers. It leverages the influencers’ credibility and reach to create authentic connections and drive engagement and sales for the brand.
To start influencer marketing, identify your target audience and goals, define campaign objectives and metrics for success, create an engaging campaign aligned with both the brand and influencer’s audience, research and connect with relevant influencers in your industry, negotiate partnerships or collaborations based on mutual benefits, and track performance to optimise future campaigns.
To measure influencer marketing for brand awareness, track key performance indicators (KPIs) such as engagement rates (likes, comments, shares), reach (impressions, followers gained), brand sentiment. To measure success for a performance based campaign you can track KPIs such as conversions (click-throughs, sales) , and overall campaign ROI. Use analytics tools provided by social platforms, track unique URLs or promo codes, and gather feedback from influencers and customers to evaluate the effectiveness of your campaigns.