Digital PR Agency
We boost your brand's visibility with top-tier links and impactful Digital PR coverage that drives sustainable digital growth.
We only work with brands we believe in
What can we do for you?
Navigate the landscape
‘Digital’ is constantly changing and we know that it’s getting increasingly difficult to keep up. From new platforms and algorithm updates to evolving trends tools and technologies, we keep our clients in the know and adapt our PR strategies accordingly to ensure that we can continue to deliver sustainable digital growth for your business in the long-term.
Reputation management
We save you precious time and resources by continuously monitoring your brand mentions across various digital channels and responding promptly to feedback. Building and maintaining authenticity and trust with an audience alongside effective crisis-management is crucial for sustained success, we take that pressure off your shoulders.
Engaging relevant content
Understanding a target audience’s preferences and creating content that resonates across different platforms is our bread and butter here at Kaizen. Striking a balance between producing high-quality campaigns whilst maintaining a consistent output allows us to gain strong engagement and reach for our clients.
Measure and demonstrate ROI
Identifying and attributing the impact of PR activity into tangible business outcomes, such as sales and brand awareness, requires a sophisticated analytical approach. We help you demonstrate the long-term benefits of investing in digital PR, sharing regular reports that show clearly how campaigns drive digital growth.
DIGITAL PR SERVICES
Creative Content Campaigns
We elevate brands’ online presence through strategic storytelling, leveraging our relationships with top-tier and specialist publications to secure high-impact placements that drive brand awareness and authority on both a local and global scale to meet our clients goals.
International campaigns
Breaking borders and reaching new audiences is what we do best. Our international team of PR professionals have local knowledge and a deep understanding of the nuances in different markets and cultures, allowing us to tailor messaging for maximum impact worldwide.
Reactive Opportunities
When news breaks, you need to act fast, and that’s where our reactive PR services come in. We keep our finger on the pulse of trending stories and industry buzz, ensuring your brand is always part of the conversation. Our proactive approach means you’ll never miss an opportunity, no matter how quickly the news cycle moves.
our digital pr agency
our process
We begin our Digital PR process by gaining a deep understanding of our client’s brand, industry, and target audience. This involves extensive research to analyse the client’s current reputation, identify key stakeholders, and uncover unique stories and angles that can be leveraged for maximum media impact. By thoroughly understanding the client’s objectives and the media landscape, we can craft bespoke Digital PR campaigns that are both strategic and impactful.
Our goal is to create a strong narrative that resonates with the target audience and positions our client as a thought leader in their industry, driving brand awareness and engagement. Once we have established a clear understanding of the client’s needs and the media opportunities available, our team develops a customised Digital PR strategy.
This strategy includes creating compelling press releases, crafting engaging content for various digital platforms, and building relationships with key influencers and media outlets. By focusing on these critical elements, we ensure that our Digital PR efforts are tailored to generate maximum exposure and credibility. Our aim is to secure high-quality media coverage that enhances the client’s online presence and strengthens their brand reputation.
Our specialist Digital PR strategies have consistently led to increased media visibility and enhanced brand perception for our clients. A heightened profile not only raises awareness but also attracts more potential customers to your brand, ultimately driving sales and driving growth online. As a result, our clients have seen significant success, with increased engagement and positive sentiment driving higher conversion rates and revenue. By continuously refining our approach based on media trends and performance analytics, we ensure that our clients remain at the forefront of their industry, achieving sustained success and a competitive advantage in the digital space.
Want to work with us? Get in touch.
CASE STUDIES
Digital PR
SumUp
We crafted three localised campaigns to improve SumUp's domain rating and strengthen their competitive edge.
SEO
Aion Bank
Using off-site, on-site and technical SEO alongside a strategic digital PR approach, we increased brand awareness and traffic for Aion Bank.
Digital PR
Molo
By creating targeted content, building strategic links, and leveraging regional insights, we significantly enhanced Molo Finance's online presence and credibility. This led to notable increases in organic sessions, conversions, and Domain Authority, establishing Molo Finance as a trusted authority in mortgage lending, poised for continued success.
Digital PR
Lovehoney
We created campaigns around sexual happiness and sexual health to work around the challenges presented by Google SafeSearch and drive traffic to Lovehoney's UK site.
Digital PR
Reebok
Operating across multiple markets, Reebok is a fitness and lifestyle brand, selling footwear and clothing to an audience with a particular interest in sports and health.
NEWS & VIEWS
DIGITAL PR: FAQS
Digital PR is a marketing strategy focused on increasing a brands online presence and visibility. It incorporates tactics such as creating content on behalf of brands, building relationships with the media, spotting reactive PR opportunities and securing online media coverage to build brand awareness, increase search engine rankings and drive traffic to a site. Read more about why your business should be doing Digital PR here.
Digital PR enhances brand visibility, reputation and traffic through the promotion of campaigns and stories that are topical and newsworthy, resulting in earned coverage and backlinks for brands. Link building, on the other hand, is a traditional SEO tactic aimed at acquiring backlinks purely to improve search engine rankings however many traditional link building techniques aren’t seen as ‘natural’ in the eyes of Google so the benefits of this approach are less. While Digital PR does include building links as part of its strategy, its overall goal is broader and includes strategic insight and overall brand perception.
Content marketing is a strategic activity focused on creating and distributing relevant, consistent content from a brand to attract and retain a targeted audience throughout the user funnel, driving a long term, profitable customer base.
Digital PR works by leveraging online channels to enhance brand visibility and grow brand awareness. A Digital PR agency will generate creative campaigns, combined with reactive PR activities, and seed this out to the media who will write up stories using our content. Not only do these pieces of coverage raise brand awareness, but backlinks from high-quality, relevant news sites are a key factor in increasing a brands online visibility in search engine rankings.
Digital PR enhances online visibility in search engine rankings, builds positive brand reputation and awareness, and drives website traffic, through strategic content creation that is placed in high quality online publications relevant to a brands target audience. Check out our blog on ways to measure the impact of Digital PR here.
Digital PR is closely related to SEO (Search Engine Optimisation) but it can also be used as a standalone activity depending on a brands goals and objectives. Digital PR will strongly benefit a future-proof SEO strategy as securing backlinks from reputable websites contributes heavily to improving search engine rankings, however the benefits of Digital PR go beyond this as it also builds brand visibility, reputation and engagement.
The best digital PR examples are of strategies that combine creative PR campaigns with reactive PR activity to boost brand visibility, reputation and engagement. You can find examples of Digital PR strategies that deliver this here.