Building Authority and Trust in a Highly Regulated Market for Digital Mortgage Lender, Molo Finance
| % | increase in organic conversions |
| % | growth year-over-year |
| + | increase in domain authority |
Molo Finance boosted its Domain Authority and increased weekly organic sessions by 195% through content campaigns featuring expert insights and data, resulting in a 33% growth in conversions and a 6+ point increase in DA.
The Brief
Molo Finance, a leading digital mortgage lender, aimed to boost its Domain Authority (DA) and increase its weekly organic sessions. The goal was to establish Molo as a trusted and authoritative figure in the mortgage lending industry.
The Plan
In the property and finance sectors, providing valuable, informative content is crucial to establishing a brand as an authoritative voice. To achieve this, we developed user-friendly campaigns that could continually attract links beyond the standard outreach period. We created content featuring expert commentary and unique, data-backed insights tailored to the audience’s queries and concerns.
Spotlight Campaigns
We designed a series of insightful and engaging content campaigns that addressed key topics in the property investment and mortgage sectors including:
Most Popular Cities to Invest in Property
This campaign provided valuable insights into the top cities for property investment, backed by regional data and trends.
Biggest Landlord Worries
We explored common concerns among landlords, offering solutions and expert advice that positioned Molo as a supportive and knowledgeable partner.
Late Payment Dilemmas
This content addressed issues surrounding late payments, providing practical tips and strategies for landlords to manage and mitigate these challenges.
Each piece of content was crafted to include regional angles and data-driven insights, making it highly relevant and shareable.
We focused on acquiring high-quality backlinks from authoritative websites within the finance and property sectors. By targeting reputable sources, we aimed to enhance Molo’s Domain Authority and improve its search engine rankings.
By tailoring content to specific regions, we ensured that our campaigns resonated more deeply with local audiences. This regional focus helped drive organic traffic from users interested in property investment opportunities in their areas.
THE RESULTS
Our strategic approach drove significant improvements for Molo Finance:
- 195% Increase in Weekly Organic Sessions: The combination of high-quality content and effective link-building strategies resulted in a substantial increase in organic traffic to Molo’s website.
- 33% Growth in Conversions Year on Year: Enhanced visibility and trust translated into a notable increase in conversions, demonstrating the effectiveness of our campaigns in attracting and engaging potential customers.
- 6+ Increase in Domain Authority: The focus on acquiring relevant, high-authority backlinks contributed to a significant boost in Molo’s Domain Authority, reinforcing its position as a credible mortgage lender.