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Leveraging Digital PR and SEO to Launch a Digital-First Bank in Belgium

increase in organic traffic
pieces of coverage
increase in brand awareness
growth in memberships

The Brief

A technical audit allowed us to improve the site’s crawlability, which provided a solid foundation for future on-page and off-page work to ensure changes would increase visibility. On-site, we enhanced the availability of content and secured language variations to improve accessibility. Off-site, we worked with Aion’s Country Head, Kim Van Esbroeck, to leverage press interview opportunities using short and long-form content pieces, all of which helped build Aion’s authority in the Belgian space.


“Kaizen are true digital PR and SEO content strategists, and they greatly shaped the way we presented ourselves to consumers. Aion Bank is a full-service digital bank, but we also have a unique subscription model. We leveraged Kaizen’s expertise to develop content that would educate consumers about our business and value prop, as well as wider financial education topics. Additionally, they developed an SEO strategy that gave us a path to make ranking gains for key terms dominated by established players.”

– Clint Hayashi, Global Head of Comms at Aion Bank.


The campaign significantly enhanced Aion’s visibility in Belgium, delivering over and above what the client was expecting. The client also reported a staggering 106% increase in memberships off the back of the campaign.

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