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Driving Keyword Visibility to Deliver Traffic and Conversions

increase in Organic Sessions Year on Year
increase in visibility score since the start of onsite optimisations
increase in assisted conversions driven via Organic Search
increase in visibility score for keywords containing 'London'

Peldon Rose was struggling to rank for important service terms like ‘office interior design’. To boost their visibility, we implemented a two-part strategy: optimising their service landing pages, and improving their Local SEO presence by correcting existing citations and strategically building new ones.  

This resulted in a significant 2,245% increase in impressions for ‘office interior design’, alongside notable gains in assisted conversions and overall SEO visibility.

The Brief

Peldon Rose underperformed for key service terms, including ‘office interior design’.

We built a strategy to overcome keyword cannibalisation, improve rankings and drive more traffic to Peldon Rose’s service landing pages. Our approach was two-pronged:

  • Landing page boost: Boosting key service onsite SEO
  • Local SEO: Growing Local SEO score through citation building & GMB optimisation

Kaizen carried out in-depth research of the top 10 competition for our target topic clusters, identifying key copy requirements to be competitive. We built a detailed copy brief including priority terms to target and Q&A content to include on important service landing pages.

The SEO team also carried out a Local SEO citation audit, identifying mentions of Peldon Rose around the web whose details were incorrect or needed updating and gaps in citations. We prioritised the most relevant and powerful citations to correct and build through gradual outreach.


Our work for Peldon Rose led to a 2,245% increase in impressions for the key term ‘office interior design’, as well as a 41.6% increase in assisted conversions and a 95% increase in SEO visibility after six months.

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