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How We Boosted Vonage’s Search Rankings Through SEO

year on year increase in organic non-branded traffic
new landing pages created
year on year increase in organic conversions
digital PR campaigns created

The Brief

Over a three years, we worked with Vonage to deliver a comprehensive technical SEO strategy, including:

  • Keyword research and mapping across existing landing pages and META data
  • Creation of new landing pages to accommodate relevant long-tail keywords and access featured snippets for traditional and voice search.
  • Site speed improvements
  • Crawl error repair
  • URL architecture audit
  • Removal of duplicate content
  • Creation and implementation of structured data
  • Optimisation for international SEO
  • Vonage Extensions App Optimisation for App Store

Each of these was identified, analysed, and then implemented in-house by Kaizen to reduce the amount of input required by Vonage and save them time and money.


As a result of our SEO recommendations in the 2016-2017 year, Vonage saw a 31% increase in organic non-branded traffic, which led to an 8% increase in organic conversions over the same period.

One of our link-building campaigns for Vonage, detailing the top 50 cities in the UK to start a business, gained 18 follow links and 20 pieces overall of coverage in the likes of The London Economic and This is Money.

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