Search
PR
AI Visibility
Social
How Kaizen Drove 942% Growth in LLM Traffic for Mogo Farm
Mogo Farm chose Kaizen as their partner to help them win across traditional and AI search results.
+942%
in LLM driven traffic
+508%
in organic clicks
+280%
in Google AI Overview appearances
The Brief
Mogo Farm came to Kaizen with a clear objective: increase visibility across organic search and AI discovery.
On paper, Mogo Farm already had everything needed to win – a high quality mushroom tincture product and a brand-loyal customer base, full of advocates who shared their experience online. However, the website had limited visibility in traditional SERPs and the brand’s visibility across LLMs was pretty much non-existent.
The Plan
Mogo Farm’s limited internal capacity meant site optimisation and content production often slipped down the priority list. As a result, improvements were slow to roll out, making it difficult to compete across high-intent queries.
Our strategy focused on strengthening Mogo Farm’s core SEO signals while building topical authority across related topics.
First, we conducted an LLM Readiness Audit to identify the structural and content improvements required for visibility.
Our recommendations were prioritised according to two criteria:
1. Speed of implementation
2. Likely traffic impact
This made sure that our project focused on the highest ROI improvements first.
Spotlight Campaigns
Landing Page Optimisation
Our number one priority was improving existing landing pages so they aligned with what people were actually searching for.
We focused on building E-E-A-T signals by expanding product pages with useful information including context on ingredients, tincture benefits, and clearer explanations around how and when the products can be used. We also worked on improving internal linking between related content and products to create stronger connections across the site.
These improvements significantly increased semantic clarity which made it easier for search engines and LLMs to better understand the purpose of each page. As a result, Mogo Farm began surfacing far more frequently across relevant searches and prompts.
Content Gap Expansion
Our opportunity analysis uncovered several gaps across informational searches.
We created new content for Mogo Farm, targeting ingredient related searches, product education topics, and problem / solution queries. This helped Mogo Farm show up much earlier in the research journey and build stronger topical authority within the space.
Information Architecture Improvements
We refined the site structure to create stronger topical clusters. Internal linking pathways were also strengthened.
This made it much easier for both users and search platforms to navigate the site and reinforced Mogo Farm’s expertise across the entire mushroom tincture category.
Why It Worked
Our success came from focusing on improving the foundations of the Mogo Farm website, targeting fixes that would make it easier for search engines and LLMs to understand and recommend the brand.
Mogo Farm’s clicks and impressions increased by over 500%, following the implementation of our recommendations.
Alongside this, users who discovered the brand through LLMs proved highly engaged! Average session duration increased by over 200% and conversion rate grew by more than 650%, demonstrating that our strategy was not only increasing reach but also connecting Mogo Farm with highly relevant, purchase-ready audiences.
