Yap by Kaizen is our dedicated TikTok and shortform content brand. We help brands capture attention, grow audiences, and become the ones people discover first. Every campaign is designed to entertain, engage, and deliver measurable business results.
We only work with brands we believe in
What can we do for you?
Creative Content Production
We produce trend-led, high-quality shortform videos optimised for TikTok that capture attention and drive engagement.
Full-Funnel Strategy
From awareness to conversion, we plan campaigns that guide your audience through every stage of the customer journey.
Influencer & Community Partnerships
We connect your brand with the right creators and communities to amplify reach and credibility.
Performance Tracking
We provide clear reporting on engagement, views, conversions, and ROI, showing the impact of your shortform content on business outcomes.
TikTok & Shortform Social Services
Trend-Led Campaigns
Content designed to tap into cultural moments and platform trends, driving visibility and engagement.
Content on Demand
Quick-turnaround, high-quality video production that keeps your social channels fresh and relevant.
Influencer Activation
Collaboration with creators who resonate with your target audience to increase reach and credibility.
Full-Funnel Optimisation
Strategic planning ensures your content drives measurable business results, not just likes or views.
TikTok shop: Account setup, integration, Optimisation, Ads
We will boost your visibility, and engagement across TikTok Shop, highlighting what drives conversions, where growth opportunities exist, and the actions needed to scale.
Our Process
Insight First
Research & Insight
We analyse trends, competitors, and audience behaviours to inform content that performs.
Creative Development
Our team produces content concepts that are relevant, shareable, and aligned with brand identity.
Execution & Amplification
We handle production, posting, and amplification through creators and paid support where needed.
Reporting & Optimisation
Regular updates show what works, allowing us to refine strategy and maximise results.
Creative Development
Our team develops bold concepts engineered to engage participants and attract media attention.
Activation Delivery
We manage all logistics, production, and onsite execution to deliver flawless experiences.
Amplification & Reporting
After the activation, we track engagement, media coverage, and social amplification to demonstrate measurable impact.
Fancy a chat? Get in touch.
CASE STUDIES
SEO
Capital on Tap
Capital on Tap is a Credit Card company that specialises in helping small businesses to manage their spending, access funding, earn cash back and enjoy special offers and rewards.
SEO
Aqua
Aqua needed to ensure their online presence adhered to Google's rigorous E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines to build trust with users and search engines alike.
Digital PR
CloudZero
CloudZero is a world-leading Cloud Cost Optimisation platform. It approached us as it wanted to reinforce its position as a thought leader in cloud cost intelligence.