How CloudZero Become Thought Leaders in a Competitive Market
| + | high-quality backlinks |
| + | media placements |
CloudZero is a world-leading Cloud Cost Optimization platform. It approached us as it wanted to reinforce its position as a thought leader in cloud cost intelligence. Over 12 months, we collaborated on dynamic digital PR campaigns, strategically integrating key elements to drive meaningful impact.
The Challenge:
At the time, their site had a low number of backlinks and lacked relevant, high-quality referring domains.
They wanted to enhance their presence as experts in cloud cost management by creating valuable evergreen content that would be designed to attract backlinks organically and establish their authority long after the campaigns concluded.
Our Organic Strategy:
For the past year, we have mixed more creative, higher-reach campaigns with a niche approach to ensure high-quality links were built across all key markets.
One approach involved reimagining their State of Cloud Cost Intelligence report that CloudZero originally produced in 2022. By updating its data, we created a large-scale, hyper-relevant, industry-driven report. This allowed us to secure links across both B2B and B2C niches, as well as key industry publications.
The State of Cloud Cost Intelligence report provided unique insights into how businesses manage cloud costs, positioning CloudZero to offer expert solutions that address real-time challenges in cloud cost management.
Interviewing the experts
We hosted a Q&A with CloudZero’s CTO and Founder, Erik Peterson, exploring key topics such as AI in tech, cloud sustainability, and DEI in the industry. By strategically pitching his insights in real-time, we provided publications with expert commentary as news stories emerged.
Campaign examples:
Blog campaigns
On-page content in the form of a blog for CloudZero secured them as leaders in the cloud cost intelligence space within their specialised publications. This included a campaign on the countries that are championing women in STEM, allowing us to create a timely hook in time for National STEM Day on November 8th. We also created an index campaign that revealed which countries are the best for those looking to start a career in tech, allowing us to target their consumer market of software and cloud engineers.
Wider reach
Whilst not product relevant the campaigns created strengthened CloudZero’s positions as experts more generally in the tech sector and one that understands the issues faced by businesses more generally. The Tech Carbon Footprint piece in Forbes looked at the environmental impact out online activity has. For businesses, cloud costs are directly linked to their carbon footprints. The article showed that by managing cloud costs effectively, businesses need to evaluate the amount of resource they store in the cloud.
All our campaigns focussed on reinforcing CloudZero’s position as a trusted thought leader in the tech space.
THE RESULTS
The Results:
Our media highlights for this campaign to date are: Forbes, Tech Crunch, and Venture Beat
Our work with CloudZero delivered:
- 91 placements in media that matters
- 137 high-quality links to date