Paid Search Agency in London & Manchester
Consumer search behaviour is fragmented. Audiences are researching on Google, YouTube, TikTok, and Reddit, while AI engines like ChatGPT and Gemini are starting to shape discovery. Paid Search is the fastest way to capture this demand. Kaizen is a Paid Search Agency that helps brands run performance-driven campaigns across the Search-Verse to put your message in front of high-intent audiences and drive measurable growth.
We only work with brands we believe in
What can we do for you?
Paid Search
Paid Search campaigns across Google and YouTube that capture intent in real time, with new levels of control over placements, targeting, and assets.
Multi-Platform Paid Strategy
Integrated plans across Shopping, Retail Media, video, and discovery platforms to capture demand wherever it exists.
Paid Social Integration
End-to-end paid social across TikTok, Meta, and LinkedIn, from creative development through to targeting, optimisation, and retargeting.
Measurement & Efficiencies
AI-driven optimisation, Paid + SEO collaboration, and transparent reporting to reduce waste, improve ROI, and future-proof investment.
Services
PPC & Performance Max
Campaign setup and management with full control of bidding, targeting, and creative assets.
Feed Management & Shopping Ads
Optimised product feeds and Merchant Centre campaigns to maximise ecommerce performance.
Retail Media
Amazon and marketplace advertising strategies that win visibility at the digital shelf.
Paid Social & Creative
Creative-led campaigns across TikTok, Meta, and LinkedIn, where performance creative is the new targeting.
Display & Programmatic
Awareness and demand generation through programmatic display and publisher networks.
YouTube & Video
Video-first campaigns to build discovery and mid-funnel consideration.
Ecommerce CRO
Reviewing and optimising product pages and checkout flows to improve conversion from paid traffic.
Insights & Reporting
Dashboards, recommendations, and forecasting to inform spend decisions and scale performance.
Our Process
Research & Insight
We analyse customer behaviour, competitors, and channel performance to identify the most effective paid opportunities.
Strategy Development
We design media roadmaps that balance demand generation, discovery, and retargeting, covering every customer touchpoint.
Execution & Optimisation
Campaigns are launched and refined through creative testing, feed optimisation, bid adjustments, and advanced audience targeting.
Reporting & Future-Proofing
Transparent reporting with clear actions to scale growth, drive efficiencies, and prepare for how Paid will evolve within AI and LLM-driven search.
Fancy a chat? Get in touch.
CASE STUDIES
SEO
Capital on Tap
Capital on Tap is a Credit Card company that specialises in helping small businesses to manage their spending, access funding, earn cash back and enjoy special offers and rewards.
SEO
Aqua
Aqua needed to ensure their online presence adhered to Google's rigorous E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines to build trust with users and search engines alike.
Digital PR
CloudZero
CloudZero is a world-leading Cloud Cost Optimisation platform. It approached us as it wanted to reinforce its position as a thought leader in cloud cost intelligence.