Paid Search Agency in London & Manchester
Consumer search behaviour is fragmented. Audiences are researching on Google, YouTube, TikTok, and Reddit, while AI engines like ChatGPT and Gemini are beginning to shape discovery. Paid is the fastest way to capture this demand. Kaizen is a performance-driven Paid Search Agency and Paid Media Agency with offices in London and Manchester. We run integrated campaigns across Google, YouTube, Amazon, and social platforms to ensure your brand appears where high-intent audiences are searching. Whether you’re an enterprise brand or a scale-up, our team designs measurable strategies that drive ROI and sustainable growth.
We only work with brands we believe in
What we do as a Paid Search Marketing Agency
Paid Search Campaigns
As a specialist Paid Search Advertising Agency, we deliver campaigns across Google and YouTube that capture intent in real time, with full control over targeting, bidding, and creative.
Multi-Platform Paid Media Strategy
We act as a full-service Paid Media Marketing Agency, integrating Shopping, Retail Media, video, and discovery platforms to capture demand wherever it exists.
Paid Social Integration
We combine Paid Search and Paid Social for a holistic approach across TikTok, Meta, and LinkedIn. Creative-led campaigns fuel both discovery and conversions.
Measurement & Efficiencies
As a data-led Paid Search Management Agency, we apply AI-driven optimisation, SEO + Paid integration, and transparent reporting to reduce waste and improve ROI.
Paid Media & Paid Search Services
PPC & Performance Max
Campaign setup and management with advanced optimisation and audience targeting.
Feed Management & Shopping Ads
Optimised feeds and Merchant Centre campaigns that maximise ecommerce performance.
Retail Media Advertising
Strategies for Amazon and marketplaces to secure visibility at the digital shelf.
Paid Social & Creative
Creative-first campaigns across TikTok, Meta, and LinkedIn, where performance creative is the new targeting.
Display & Programmatic
Awareness and demand generation via programmatic display and publisher networks.
YouTube & Video Campaigns
Video-first strategies that increase discovery, awareness, and mid-funnel engagement.
Ecommerce Paid Search
We are an Ecommerce Paid Search Agency optimising product pages and checkout flows to maximise conversions.
B2B Paid Search
As a B2B Paid Search Agency, we design campaigns for complex buying journeys that capture leads and revenue.
Our Paid Search Process
Research & Insight
We analyse customer behaviour, competitors, and channel performance to identify the best paid opportunities.
Strategy Development
We design media roadmaps that balance demand generation, discovery, and retargeting across every customer touchpoint.
Execution & Optimisation
Campaigns are refined through feed optimisation, bid strategies, creative testing, and advanced targeting.
Reporting & Future-Proofing
Our reporting shows clear ROI while preparing you for how Paid will evolve in AI-driven search environments.
Why Choose Kaizen as Your Paid Media Agency?
We’re a trusted Paid Search Agency London and Manchester brands rely on for measurable growth.
Our integrated team combines expertise as a Paid Media Agency UK-wide and a top Paid Search Advertising Agency.
From Ecommerce Paid Search to B2B Paid Media, we tailor campaigns to your industry and goals.
Recognised among the best Paid Search Agencies for innovation, efficiency, and performance-led results.
Fancy a chat? Get in touch.
CASE STUDIES
SEO
Capital on Tap
Capital on Tap is a Credit Card company that specialises in helping small businesses to manage their spending, access funding, earn cash back and enjoy special offers and rewards.
SEO
Aqua
Aqua needed to ensure their online presence adhered to Google's rigorous E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines to build trust with users and search engines alike.
Digital PR
CloudZero
CloudZero is a world-leading Cloud Cost Optimisation platform. It approached us as it wanted to reinforce its position as a thought leader in cloud cost intelligence.