At Kaizen, we understand the importance of KPIs and reporting, and with our data-driven approach Influencer Marketing is the perfect way to communicate your brand’s story whilst proving ROI.
Using our in-house proprietary tool, we’re able to provide insights on audience analysis, True Engagement Score and brand suitability to ensure brands work with influencers that match their ambitions and messaging from start to finish. Whether you’re integrating influencer marketing into an existing content marketing strategy or starting from scratch, we’ll help you decide which social media channel is the best way to promote your brand.
of Gen Z’s rely on Instagram to find new products
of consumers purchase something after seeing it on an influencer’s social page
trust peer recommendations vs just 33% trusting ads
By using our data-driven approach and in-house technology, we’ve created a ‘True Engagement Score’ so brands can measure prospective influencers ROI before and after collaborations.
Our specialist team has over 10 years of experience with influencer strategies, working with brands such as Premier Inn, Soap & Glory and Nickelodeon.
Over the years, we noticed many brands aren’t provided with transparency on what results to expect from the beginning of their campaign journey, often leading to obstacles.
It’s important to catch your audience in the environments where they’re most active and being two of the biggest social media platforms, we’re proud to specialise in influencer strategies on Instagram and TikTok.
As an influencer marketing agency, we want you to get it right, so by creating a True Engagement Score you can ensure your investment will be worth it. From vloggers to celebrities, there’s an influencer for everyone.
You can find out more about influencer marketing and how your brand can benefit here: