Influencer marketing has become an integral part of many brands marketing strategies over the last few years, and with an industry worth billions of dollars – we can expect to see the continued growth of the influencer and how consumers interact with brands on social media.
In our latest report, we discover how different influencers depending on their following size can affect engagement rates – from the biggest to the smallest – and also how interests in travel, fashion, and fitness can all affect that important percentage mark.
The key highlights from the report found:
You can read the full report here, and discover how influencers’ engagement rates can differ depending on account size and interest.
Earlier this month, Instagram released three tips on how to maximise your influencer marketing strategy, and after analysing hundreds of influencers and creating our own campaigns for brands we decided to pull together some tips that you can use to bolster your influencer marketing efforts:
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