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Using Always-On Social to Drive Awareness and Demand for Greenford Quay
Greenford Quay wanted social channels to do more than showcase apartments. The ambition was to build awareness of a modern rental destination in West London while clearly communicating the sense of community created through placemaking events and on-site retail partners.
3.1M
Organic social impressions
55%
Follower growth year on year
£0.07
Cost per click on boosted posts
The Brief
Greenford Quay wanted social channels to do more than showcase apartments. The ambition was to build awareness of a modern rental destination in West London while clearly communicating the sense of community created through placemaking events and on-site retail partners.
The Plan
We built an always-on social strategy designed to consistently show what it feels like to live at Greenford Quay.
Content focused on three core pillars. Apartments and amenities. Community and events. Social-native storytelling.
The challenge was balance. Apartments needed to be presented as premium, design-led homes while social content also had to bring the neighbourhood to life and encourage prospective renters to actively explore the brand.
Spotlight Campaigns
Organic Social
We delivered an always-on organic strategy that prioritised a social-first view of the apartments and shared spaces. Content leaned into trending audio, short-form video, UGC-style filming, and real event coverage to maintain relevance and consistency in feeds.
Apartments were positioned through lifestyle-led formats rather than static property showcases. Amenities and shared spaces were filmed in-use to reinforce liveability and community.
Boosted Posts
As Greenford Quay manages paid social in-house, our role was to create high-performing creative specifically designed for boosting during key leasing periods.
We produced targeted assets promoting priority apartment types such as one-beds and two-beds, aligned with seasonal offers and availability. Creative was built for clarity, speed, and strong click intent.
Community Events
Across the summer months, Greenford Quay hosted Eats & Beats festivals on-site. We attended and produced live content capturing interactions with food vendors, retail partners, and residents.
This content was central to communicating placemaking. It demonstrated the social atmosphere on-site and positioned Greenford Quay as an active community.
Why It Worked
The strategy worked because it reflected how people actually consume social content when researching where to live.
Apartments were shown through lived-in moments, community was evidenced through real events and people attending them. Boosted activity was supported by creative designs to convert attention into action.
By keeping social always-on and community-led, Greenford Quay was able to build consistent awareness while also driving meaningful traffic during priority leasing periods.
