Study on the Rise of Mobile Wallets Earns Over 60 Pieces of Coverage

Merchant Machine


Merchant Machine is a B2B comparison site which provides users with information on the different options available in terms of Point-of-Sale devices.

Key Points

63 Total Pieces of Coverage

36 Follow Links

Average Domain Rating of 52

Coverage Includes Top-Tier Publications like Forbes, MSN, Yahoo and Fast Company


On behalf of Merchant Machine, we conducted a study that looks at how the rise of mobile wallets has increased around the world, and how it has grown to be a billion dollar industry.

Some of the key points include:

China has the highest usage of mobile wallets (47%)

Apple Pay has the most enrolled users (34%)

Mobile wallets are most popular amongst 18-34 year olds (48% use them)


Part of this campaign’s success is due to its global appeal, and the campaign landed coverage not only in the UK and the US, but also China, Norway, Australia, Japan and Portugal.

Creating content that has global appeal naturally widens the potential of media publications that would consider linking back to a piece. Many countries engaged with this campaign because there was unique and relevant data about there own location, leading to over 60 pieces of coverage for a campaign with a KPI of only 7 links.

Related Case Studies