Researching Modern Working Habits to Land Remote on Industry-Leading Publications
We discovered the most important aspects of modern-day working life for both employees and their employers.
What we did
We set out to improve Remote’s authority and generate high quality backlinks with industry-specific content around ‘Global Benefits’, which is one of their key product offerings.
To do this we created content on the modern working world, researching what employers are looking for and what employees value. The result was our huge “future of employee benefits” study, which surveyed 10,000 people in France, Germany, the Netherlands, the UK, and the US, shining a light on the benefits most valued by employees
We found throughout working on this campaign that three different elements worked particularly well for Remote and our outreach. Expert commentary built interest in both the campaigns and reactives. Surveys gained direct insights from business owners to provide unique and up-to-date information about the business sector. Global stories with an international reach appealed to the ever-more international business world.
Modern benefits campaign
We hit 100 follow links which meant we hit 109% of our KPI. We have placed Remote in top-tier publications such as Forbes, TechRadar and EuroNews and positioned their spokespeople as industry experts and leaders through our use of expert commentary.