Spotlighting Small Businesses For SumUp Using International PR Campaigns.
We studied countries across Europe to reveal their opportunities for start-ups and the reality of being your own boss.
Pieces of coverage
Average DR of coverage
What we did
We worked with Sumup to build their backlink profile across Europe in high-tier finance, retail and lifestyle publications.
To do this we created fully translated and localised campaigns across their target markets of the UK, France, Italy, Germany and Spain.
We created three campaigns for SumUp: Consumer Demands, Entrepreneur Hours and Cashless Society, and the latter two campaigns were particularly successful in the UK and Spain respectively.
For Cashless Society we worked with SumUp to look into how ready Spanish cities are to go cashless. Consumer Demands revealed which small businesses are most in demand across the countries we were targeting, and (*spoiler alert*) Edinburgh came out as the top opportunity to start a small business in the UK.
Once you’ve created this business what might your days look like? Entrepreneur hours discovered the highs and lows of being your own boss along with the timelines you should expect for profitability.
Cashless society campaign
We secured coverage in top-tier publications in our target markets such as el Economista, la Repubblica, FTD, IT-daily and Maddyness.
Across Europe we gained 108 pieces of coverage for SumUP, 42 of these being follow links. This increase in backlinks resulted in their domain rating rising to 80.