International Digital PR Campaign Lands Coverage in Major French and German Publications

Carrentals.co.uk

Summary

31 SEO-value links for this campaign

 

Carrentals.co.uk is a global car hire comparison search engine.

Key Points

61 pieces of coverage

 

31 follow links, with an average domain rating of 41

 

Coverage includes Focus Online, MSN and Yahoo

Challenge

This campaign focused on which European drivers experience the most road rage and used a survey to reveal what driver’s believed caused their anger and how it could be resolved. As Carrentals.co.uk wanted to focus on their different EMEA markets, a version of the tool was translated into French and German.

Result

Our international Digital PR team used their expertise in the French and German markets to land top tier coverage across the campaign. The story gained 61 pieces of coverage and 31 follow links surpassing its KPI. The campaign was covered in national press such as Focus Online (DE), 20 Minutes (FR), and notable outlets such as MSN and Yahoo.

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