The Downfall of Google

Google’s dominance over the years has become both a given, and a growing concern. That’s why, at BrightonSEO 2024, Kaizen’s SEO Lead Ed Coles spoke about the looming possibility of the tech giants downfall. Highlighting the chinks in Google’s armour and reasons why concerns about their behaviour have been steadily growing for some time – in this write-up we discuss how and why SEO professionals should adopt a critical mindset when planning strategies for the long-term.

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