Getting the underdog to number one

As a player in the highly competitive “Your Money Your Life” (YMYL) sector, Aqua needed to ensure their online presence adhered to Google’s rigorous E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines to build trust with users and search engines alike. Our focus was on improving the visibility and traffic of Aqua’s key landing page for the term “credit cards for bad credit” – a space dominated by credit card providers and comparison sites like Compare the Market.

Download our case study and find out how we made the underdog number one.